Insight
Moubeche: Red ocean markets prove product-market fit; just execute better
“If we have competitors, it means that there is always a product market fit. These guys are making shit tons of money. So all you have to do Is to be better.”
Insight
Moubeche: Tie software to customer revenue to become synonymous with success
“If you can tie any of your software or product or service to the revenue people are going to make, your product becomes associated with success.”
Assertion Not publicly verifiable
Moubeche: Lemlist generates $30M ARR and $10M EBITDA
“So right now we're at thirty million dollar ARR and ten million dollars in EBDA.”
Assertion Not checkable as stated
Lemlist built its MVP in two weeks and closed 100 outbound customers
“Our first MVP, it was just two weeks of work. I closed, basically, the first 100 customers doing live demos and outbound. I did only this.”
Assertion Not checkable as stated
Lemlist redesign paused growth but more than doubled user activation to 35%
“During that time, it was the month where we went from 40% month-over-month gross rate to zero percent, but at the end of the month, our activation rate was at, like, 35% instead of 15.”
Assertion Not checkable as stated
Moubeche: Lemlist Grew by 60% Month-Over-Month After Redesign Fixes
“So the next month, we grew, I think, this time by, like, 60% because all the unhappy people wanted to churn insurance, but eventually, like, the new one converted at a much higher pace.”
Assertion Not checkable as stated
Moubeche: Lemlist grew from $0 to $10M ARR in 3.5 years
“I think it took us one year to go from zero to 250,000 dollar ARR, annual recurring revenue. Year two, it was we reached one million. Year three, we were like at eight-ish, and then three and a half years, we were at 10.”
Assertion Not checkable as stated
Moubeche was rejected by McDonald's while all his friends were hired
“I applied, like, to the McDonald's where all my friends, you know, like, got accepted, and they declined.”
Disclosure
Moubeche: Spent entire $5,000 savings on a failed LinkedIn-dependent startup
“I think in total, I have paid maybe like four or 5000. Back in the days, it was like all my savings, but eventually like LinkedIn changed one line of code. So the entire project, yeah, went to trash.”
Disclosure
Moubeche: Had only $1,000 left and refused to take ordinary jobs
“I had only, like, 1000 dollars left, and I didn't want to go work on, like, shitty jobs like I did for, I don't know, six or seven years to pay, like, for everything else.”
Assertion Not checkable as stated
Moubeche: Lemlist has about 100 employees across 100+ countries
“We're about like a hundred people. We have customers in more than a hundred countries.”
