Moubeche: Tie software to customer revenue to become synonymous with success
Guillaume Moubeche · The Underdog: He Turned His Last $1,000 Into $150M · Dec 17, 2024 · at 9:54
Lemlist founder Guillaume Moubeche discusses his product positioning strategy for cold outreach software.
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“If you can tie any of your software or product or service to the revenue people are going to make, your product becomes associated with success.”
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More from Guillaume Moubeche
Moubeche: Red ocean markets prove product-market fit; just execute better
“If we have competitors, it means that there is always a product market fit. These guys are making shit tons of money. So all you have to do Is to be better.”
Moubeche: Lemlist generates $30M ARR and $10M EBITDA
“So right now we're at thirty million dollar ARR and ten million dollars in EBDA.”
Lemlist built its MVP in two weeks and closed 100 outbound customers
“Our first MVP, it was just two weeks of work. I closed, basically, the first 100 customers doing live demos and outbound. I did only this.”
Lemlist redesign paused growth but more than doubled user activation to 35%
“During that time, it was the month where we went from 40% month-over-month gross rate to zero percent, but at the end of the month, our activation rate was at, like, 35% instead of 15.”