Assertion certainty 3/5 debate potential 1/5

Lemlist netted approximately $150K in revenue from its AppSumo campaigns

Guillaume Moubeche · Lemlist Gives Employees This Bonus When 5x Revenue Growth Target Hit · Sep 28, 2020 · at 12:56

Guillaume Moubeche reviews the financial outcome of running two lifetime deal campaigns on AppSumo to bootstrap early growth for Lemlist.

0:00 / 0:05exact quote · 5.2s
720p mp4 · rendered on demand · StarZero watermark
“Total with AppSumo, essentially, we made, I think 150 K.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Guillaume Moubeche

Insight
Moubeche: Tying bonuses to lead volume harms overall lead quality
“Because I know a lot of people, you know, they're trying to put bonuses on number of qualified leads, marketing qualified leads, sales qualified I think it's too complicated, and I think people tend to always optimize things based on, so for example, if I tell…”
Guillaume Moubeche Sep 28, 2020 ▶ 4:56 Lemlist Gives Employees This Bonus When 5x Revenue Growth Target Hit
Insight
Moubeche: Aligning teams on quarterly MRR beats lead-based bonuses
“I know a lot of people, you know, they're trying to put bonuses on number of qualified leads, marketing qualified leads, sales qualified leads. I think it's too complicated, and I think people tend to always optimize things based on, so for example, if I tell …”
Guillaume Moubeche Apr 11, 2021 ▶ 5:32 Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit
Insight
Moubeche: The best salespeople are introverted women
“When you look at, you know, like all the studies, you see that best salespeople are introvert. Best salespeople are usually women.”
Guillaume Moubeche Apr 11, 2021 ▶ 18:11 Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit
Assertion Not checkable as stated
Moubeche: Lemlist sees -5% to -6% net MRR churn on 5-to-50 rep teams
“Sales team that are with more than sales people, more than five sales people, so from five to, let's say, 30 or 50, that's kind of our sweet spot, and those people are not churning. Like, we have negative net MR churn, so something around, like, minus five Min…”
Guillaume Moubeche Apr 11, 2021 ▶ 20:35 Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit
Opinion
Moubeche: LinkedIn groups are terrible due to poor reach
“So LinkedIn groups are terrible. LinkedIn are, they're like so bad with it. Like the rich is, is just very, very sad.”
Guillaume Moubeche Apr 11, 2021 ▶ 25:17 Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit
Assertion Partly supported
Moubeche: Studies show the best salespeople are introverted women
“But actually, when you look at, you know, like all the studies, you see that best salespeople are introvert. Best salespeople are usually women.”
Guillaume Moubeche Sep 28, 2020 ▶ 17:35 Lemlist Gives Employees This Bonus When 5x Revenue Growth Target Hit
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.