AppSumo

“We did an AppSumo deal that brought in a few thousand customers. So our MRR is somewhere around the 30 to 40 K range.”

“I learned firsthand what people want to do from thousands of people, and they may not be my target demographic or whatnot, but that resulted in immediately after the deal ended, the 90 days following that, that resulted in another thousand paying customers, re…”

“We've got, like, about, like, 70 K in cash, and on top of that, we got, ah, like, user base we could work with.”

“Maybe five percent, so like not a top 10, something like that.”

“3700 came from AppSumo, and the rest were tracked, and we have 5500 in total now.”

“One third of them, they just, they were not active. Yeah. So they just bought it and the rest of them were surprisingly active.”

“I think the CEOs that run promos with them are idiots, and I'll tell you why.”

“The fact that we only raised 200,000 dollars, the fact that we needed to build the team, we need to scale the team because of Q promo and reviewing the content. It made so much sense for us to run an AppSumo deal. It gave us 30, 40 K in the bank it allowed us …”

“5000.”

“At the time we only had one plan on queue, which was 10 bucks a month. So we sold lifetime plans for 25 bucks.”

“Yeah, at least between, it's between two and 3000 signups just in the last two weeks.”

“I think it's the stupidest thing for CEOs of SaaS companies to put deals on AppSumo because Noah's a genius, and he knows if he can convince a SaaS CEO to sell a lifetime subscription, by nature, it's going to get a lot of signups. By the way, it also kills yo…”

“There's been four enterprise customers that bought an AppSumo deal. And they just said, I don't care about the AppSumo, just talk to my IT guy, we'll talk enterprise.”

“You have a great part that is buying stuff because of fear of missing out. So those people actually buy coupons, maybe login once, and would never use, actually, the product.”

“So we had more than 3000 customers paying on AppSumo, and we have total of 4000 users today.”

“We did a really limited a limited project with them. So we did one user per account. So we have a lot of apps and with people that have added more accounts. We also have had we've also had a lot of them refer us to other people. So it's actually been a pretty …”

“We actually have done more money from the AppSumo campaign within the platform itself later on as an upsell.”

“So all in all with AppSales that we've done from the customers that signed up the AppSumo, we've done more than one 30 K.”

“We've run a couple of promos like AppSumo which is a very, very powerful platform. You know, that's, you know, we're talking 30,000 dollars of revenue by just running that promo.”

“Out of the hundred percent customers that subscribe from AppSumo, which is a few thousand I'll say 80% try the product a couple times and then don't come back. Some pressure on, on the customer team the week the promo runs, but that's about it. And then the ot…”

“I will, I'll still defend it on the, on, on, on two bases. One, it's, these are customers that would probably not discover you otherwise. And then two, we see, we don't, I mean, we get the cash from AppSumo, like on a deferred net 60 or something, but the mont…”

“AppSumo is like JCPenney. They, they're not coming in unless you give a coupon, right? And they cancel and they don't have no loyalty and they switch quickly.”

“We almost don't have any AppSumo users at Buffer anymore,”

“The main thing is like, you're getting like, we got like, 5000 customers in one room.”

“We don't really want them, but I think that's great to start with them. It's a great start. So it's like, put some, like, dollars in the machine at first, the engine, and then you, like, use them, you spread the word, it's content on the website, on the web, s…”

“So we currently have around 70 customers, and we also did an amazing launch on AppSumo, and we have around 3000 customers from the AppSumo launch.”

“So from AppSumo, I think we sold more than 120 K and, you know, the AppSumo take a large portion of that. And I think we kept around four 40 K”

“200,000 dollars.”

“We've got about 7000 users out of the AppSumo launch back in last year.”

“There's a lot of founders like you that get blinded by the initial, hey, here's a hundred grand or 200 grand, right, that an AppSumo can drive you, but it actually really hurts your ability to build a long-term sustainable business because you then have to go …”

“I would say 400 or so.”

“Yeah, probably something like 10%. 15%. Not, not super significant. I mean, the vast majority of our current MRR is not from those AppSumer customers, but I do think that was important.”

“I think we got it being used by about 500 companies just from that one absolute promo, which just lasts like two weeks.”

“Total with AppSumo, essentially, we made, I think 150 K.”

“Yeah, I think it's very tough to convert a lifetime deal user into a paying customer.”

“I think the AppSumo cohort is always like the really high churn. I mean, they don't even convert to annual or monthly plans usually.”

“Currently we are running with AppSumo.”

“The regular cuts there are 10 to 20% at most. The affiliate cut at normal, what AppSumo pays their own affiliates is around 25% or 20% at most.”

“Total with AppSumo, essentially, we made, I think 150 K.”

“I think it's very tough to convert a lifetime deal user into a paying customer.”

“Educo is a good example of this. Came on, was bragging about how he made all this money on AppSumo, and he shuts down the company six months later.”

“There's many SaaS companies, by the way, that have done AppSumo deals That have gone out of business.”

“AppSumo's deal terms are terrible if you can get your own affiliates. If you can't, then it's probably a good play. If you can, it's not great terms.”

“Apart from the monthly sort of customers that are on our platform is around 350 customers.”

“So a 110 K is a net net that came to us after all the commissions from Epsom.”

“Right now I have 3500 customers who purchased AppSumo deal.”

“That percent is quite low at this moment. It's not more than three or four percent to be honest with you.”

“We sold total revenue of 650 K on AppSumo.”

“We did a big campaign on AppSumo, which gives us some lifetime customers. Right. Which isn't like recurring, but it's still very, very profitable for three guys.”

“They do pay us because we have other, other product, other products. In, in app purchases that they buy.”

“It was a good launch strategy for us because it gave us a lot of really good, very quick, hard feedback about, hey, it ought to do this and it ought to do this and it ought to do this. That really helped us iterate and get to the state that we're in today.”

“The trick is you have to understand what your software what with the activation metric is. So if it's number of leads reached out to per month, the lifetime deal closes down once they hit a hundred and then you upsell once they break a hundred. But if you've g…”

“We're not on that platform. We don't do lifetime deals anymore.”

“Yeah, because honestly, the problem, the problems that are That, that user versus the problems that are a larger company user, they're almost identical when you're talking about launching products. Like I actually fundamentally disagree with the idea that they…”

“So I actually think that it is one of the most valuable things that we've done in the lifetime of the company.”

“AppSumo has asked us to go back. Like, so like, no, like no more lifetime deals. Like it's out of question.”

“We got that around, I think, 3000 people from AppSumo.”

“Yeah, because like if you launch there you get wrong kind of customers. You don't get the kind of customers that are going to be with you like long-term. They don't count towards churn like retention. It's a lifetime plan. It's like only good for like very spe…”

“Probably not, but you know, I would advise other SaaS founders to try AppSumo because you know, this is probably the easiest way and a low hanging fruit to talk to your audience.”

“1015, maybe.”

“Currently, we, we've blocked all the all the AppSumo customers or on our AWS account with which is which is with a hundred K activate program. So we don't have any cost with that during this and next year.”

“Within a week of our lifetime deal that we launched on AppSumo, we got more than 5000 paid users who bought a lifetime deal, ah, in a week's time. And our brand search volume, it went from zero, because we were non-existent, literally, to 500 searches a month.”

“I think about roughly a little over 808 hundred plus people bought it on AppSumo. Average value of about 200 dollars.”