Casey Sullivan

Founder & CEO, Bookafy · 1 appearance on the record.

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Casey Sullivan is the founder and CEO of Bookafy, an appointment scheduling and booking software platform based in Seattle, Washington. He bootstrapped the SaaS company to over $1 million in annual recurring revenue as its sole owner without taking outside venture capital.

12statements → 6claims → 0claims resolved → 3.83/5average certainty → 1.25/5average debate potential →

6 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 6 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 0 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Casey argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Casey Sullivan on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Casey Sullivan said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Sullivan: Bookafy allocates nearly all funds to product development over marketing

“Just, you know, almost no money in marketing and almost all of our funds have been on product development.”

Casey Sullivan Dec 24, 2018 ▶ 5:54 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR

Assertion Not checkable as stated

Sullivan: Bookafy has zero churn among larger clients

“We have zero churn with bigger clients, and then, you know, individuals tend to be the majority of our churn, I'd say.”

Casey Sullivan Dec 24, 2018 ▶ 9:42 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR

Disclosure

Sullivan: Bookafy limited its AppSumo lifetime deal to one user per account

“We did a really limited a limited project with them. So we did one user per account. So we have a lot of apps and with people that have added more accounts. We also have had we've also had a lot of them refer us to other people. So it's actually been a pretty …”

Casey Sullivan Dec 24, 2018 ▶ 16:17 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR

Assertion Not checkable as stated

Bookafy Reaches Over 11,000 Total Free and Paying Customers

“We have just over 11,000 between paying and free customers.”

Casey Sullivan Dec 24, 2018 ▶ 3:16 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR

Assertion Not checkable as stated

Sullivan: Bookafy has roughly 4,000 paying subscribers

“Yeah, closer to four, probably, yeah.”

Casey Sullivan Dec 24, 2018 ▶ 3:31 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR

Disclosure

Sullivan: Bookafy is entirely bootstrapped without outside capital

“We are bootstrapped.”

Casey Sullivan Dec 24, 2018 ▶ 7:32 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR

Assertion Not checkable as stated

Sullivan: Bookafy loses about 1.5% of its customers monthly

“So we lose about 1.5% of our customers per month, but we also the revenue per customer increases per month because we're getting a combination of bigger clients.”

Casey Sullivan Dec 24, 2018 ▶ 8:23 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR

Disclosure

Bookafy spends under $500 monthly on marketing, solely via Capterra

“The only money we spend on marketing at the moment is through Capterra, and we spend less than 500 per month.”

Casey Sullivan Dec 24, 2018 ▶ 12:27 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR

Assertion Not checkable as stated

Sullivan: Bookafy converts just under 20% of Capterra clicks to signups

“Our conversion from somebody coming to our site to actually Signing up for our product is just under 20% at Capterra. Nathan Latka: Actually, actually signing up for free or actually signing up with paid? Casey Sullivan: Signing up in general. And then of …”

Casey Sullivan Dec 24, 2018 ▶ 13:02 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR

Disclosure

Sullivan: Bookafy averages roughly 20 new trial signups per day

“Between like, say, 10 and 30, it's, it averages probably closer to 20 per day of new trials, and a lot of those are coming from a combination of like some we get from Capterra, some we get from, direct from Google, and a bunch we get from customers just, our c…”

Casey Sullivan Dec 24, 2018 ▶ 17:41 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR

Assertion Not checkable as stated

Sullivan: Bookafy's average customer pays $22 per month

“It's 22 dollars.”

Casey Sullivan Dec 24, 2018 ▶ 2:31 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR

Disclosure

Sullivan: Bookafy operates with an 11-person fully remote team

“So our offices in Seattle, we're all remotes. We have three customer service, including myself, and then and then between project manager, designer, and development team, there's another eight remote.”

Casey Sullivan Dec 24, 2018 ▶ 6:32 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR

Appearances (1)

Episode	Date	Speaking time
1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR	Dec 24, 2018	12m

Casey Sullivan

The record, in short

How they sound: not measured why? →

Appearances (1)

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