Disclosure certainty 4/5 debate potential 1/5

Bookafy spends under $500 monthly on marketing, solely via Capterra

Casey Sullivan · 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR · Dec 24, 2018 · at 12:27

Bookafy founder Casey Sullivan discusses customer acquisition channels and paid marketing spend with Nathan Latka.

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“The only money we spend on marketing at the moment is through Capterra, and we spend less than 500 per month.”

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More from Casey Sullivan

Disclosure
Sullivan: Bookafy allocates nearly all funds to product development over marketing
“Just, you know, almost no money in marketing and almost all of our funds have been on product development.”
Casey Sullivan Dec 24, 2018 ▶ 5:54 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR
Assertion Not checkable as stated
Sullivan: Bookafy has zero churn among larger clients
“We have zero churn with bigger clients, and then, you know, individuals tend to be the majority of our churn, I'd say.”
Casey Sullivan Dec 24, 2018 ▶ 9:42 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR
Disclosure
Sullivan: Bookafy limited its AppSumo lifetime deal to one user per account
“We did a really limited a limited project with them. So we did one user per account. So we have a lot of apps and with people that have added more accounts. We also have had we've also had a lot of them refer us to other people. So it's actually been a pretty …”
Casey Sullivan Dec 24, 2018 ▶ 16:17 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR
Assertion Not checkable as stated
Bookafy Reaches Over 11,000 Total Free and Paying Customers
“We have just over 11,000 between paying and free customers.”
Casey Sullivan Dec 24, 2018 ▶ 3:16 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR
Assertion Not checkable as stated
Sullivan: Bookafy has roughly 4,000 paying subscribers
“Yeah, closer to four, probably, yeah.”
Casey Sullivan Dec 24, 2018 ▶ 3:31 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR
Disclosure
Sullivan: Bookafy is entirely bootstrapped without outside capital
“We are bootstrapped.”
Casey Sullivan Dec 24, 2018 ▶ 7:32 1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR
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