Casey Sullivan, founder of appointment scheduling software Bookafy, explains the company's capital allocation and growth strategy to Nathan Latka.
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“Just, you know, almost no money in marketing and almost all of our funds have been on product development.”
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More from Casey Sullivan
AssertionNot checkable as stated
Sullivan: Bookafy has zero churn among larger clients
“We have zero churn with bigger clients, and then, you know, individuals tend to be the majority of our churn, I'd say.”
Sullivan: Bookafy limited its AppSumo lifetime deal to one user per account
“We did a really limited a limited project with them. So we did one user per account. So we have a lot of apps and with people that have added more accounts. We also have had we've also had a lot of them refer us to other people. So it's actually been a pretty …”
Sullivan: Bookafy loses about 1.5% of its customers monthly
“So we lose about 1.5% of our customers per month, but we also the revenue per customer increases per month because we're getting a combination of bigger clients.”
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