The Ledger
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Sullivan: Bookafy allocates nearly all funds to product development over marketing
“Just, you know, almost no money in marketing and almost all of our funds have been on product development.”
Sullivan: Bookafy has zero churn among larger clients
“We have zero churn with bigger clients, and then, you know, individuals tend to be the majority of our churn, I'd say.”
Sullivan: Bookafy limited its AppSumo lifetime deal to one user per account
“We did a really limited a limited project with them. So we did one user per account. So we have a lot of apps and with people that have added more accounts. We also have had we've also had a lot of them refer us to other people. So it's actually been a pretty …”
Bookafy Reaches Over 11,000 Total Free and Paying Customers
“We have just over 11,000 between paying and free customers.”
Sullivan: Bookafy loses about 1.5% of its customers monthly
“So we lose about 1.5% of our customers per month, but we also the revenue per customer increases per month because we're getting a combination of bigger clients.”
Bookafy spends under $500 monthly on marketing, solely via Capterra
“The only money we spend on marketing at the moment is through Capterra, and we spend less than 500 per month.”
Sullivan: Bookafy converts just under 20% of Capterra clicks to signups
“Our conversion from somebody coming to our site to actually
Signing up for our product is just under 20% at Capterra.
Nathan Latka: Actually, actually signing up for free or actually signing up with paid?
Casey Sullivan: Signing up in general.
And then of …”
Sullivan: Bookafy averages roughly 20 new trial signups per day
“Between like, say, 10 and 30, it's, it averages probably closer to 20 per day of new trials, and a lot of those are coming from a combination of like some we get from Capterra, some we get from, direct from Google, and a bunch we get from customers just, our c…”