Kaevand: AppSumo brings the wrong customers for long-term SaaS retention
Raul Kaevand · New SaaS goes 0 to $2.4m in 9 months using genius growth strategy · Dec 2, 2022 · at 9:39
Raul Kaevand discusses why launching on AppSumo is not a sustainable growth strategy for most SaaS businesses.
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“Yeah, because like if you launch there you get wrong kind of customers. You don't get the kind of customers that are going to be with you like long-term. They don't count towards churn like retention. It's a lifetime plan. It's like only good for like very specific companies when it makes sense.”
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