Raul Kaevand, founder of Instantly.ai, breaks down the customer count driving the bootstrapped SaaS company's $200k monthly recurring revenue.
0:00 / 0:02exact quote · 3.0s
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“It's 20, 2900.”
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More from Raul Kaevand
Insight
Kaevand: AppSumo brings the wrong customers for long-term SaaS retention
“Yeah, because like if you launch there you get wrong kind of customers. You don't get the kind of customers that are going to be with you like long-term. They don't count towards churn like retention. It's a lifetime plan. It's like only good for like very spe…”
Raul KaevandDec 2, 2022▶ 9:39New SaaS goes 0 to $2.4m in 9 months using genius growth strategy
AssertionNot checkable as stated
Instantly sends hundreds of thousands of cold emails daily to acquire customers
“And then on the marketing stuff, it's just, we used instantly sending 100,000 of emails every day.”
Raul KaevandDec 2, 2022▶ 9:12New SaaS goes 0 to $2.4m in 9 months using genius growth strategy
Insight
Kaevand: Cold email subject lines are overrated compared to copy and targeting
“The subject line is overrated. Keep it super simple. It doesn't really matter. It's all about the copy and the targeting that, that it actually resonates with the people.”
Raul KaevandDec 2, 2022▶ 11:02New SaaS goes 0 to $2.4m in 9 months using genius growth strategy
Disclosure
Kaevand refuses to raise outside funding for Instantly acquisitions
“I like these things like acquiring, like, different companies. It might be cool, like at some point, but I wouldn't raise money for it to do it. Maybe it's like a stupid business wise, but just for like our, Like the way we built this company and we like worki…”
Raul KaevandDec 2, 2022▶ 14:13New SaaS goes 0 to $2.4m in 9 months using genius growth strategy
Insight
Naming communities by topic rather than brand boosts search discovery
“We didn't want to have that main thing. We are a company because we want that cold emails first. So a little bit like Facebook SEO. So it comes up when people search for cold email. So it's not only for us and then just the masterclass, because it's like a sup…”
Raul KaevandDec 2, 2022▶ 12:58New SaaS goes 0 to $2.4m in 9 months using genius growth strategy
AssertionNot checkable as stated
Kaevand: Instantly users churn from lack of success, not software flaws
“So with like most, we did like churn service and most people like just churn, like, because they don't get a success. The only reason it's not a problem with the tool, but it's on us that we can help them get better results.”
Raul KaevandDec 2, 2022▶ 16:14New SaaS goes 0 to $2.4m in 9 months using genius growth strategy
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