Berthelot: Buffer retains almost no users from its AppSumo promotion
Max Berthelot · 1459 He Left Growth At Buffer to Launch Amazon Retargeting Tool PixelMe, $10k in MRR · Jul 23, 2019 · at 7:25
Max Berthelot, who worked in growth at Buffer while launching PixelMe, discusses the long-term retention of users acquired through AppSumo promotions.
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“We almost don't have any AppSumo users at Buffer anymore,”
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More from Max Berthelot
Berthelot: AppSumo customers are poor long-term users but great for kickstarting products
“We don't really want them, but I think that's great to start with them. It's a great start. So it's like, put some, like, dollars in the machine at first, the engine, and then you, like, use them, you spread the word, it's content on the website, on the web, s…”
Berthelot: Link-retargeting software defensibility comes from branding, not complex tech
“Yeah, I think, like technically it's not that complicated. The, like, technically, like, the only, like, the part is, like, the phishing, like, you need to take care of that and be aware of, like, you need to build a system that prevents phishing, which is, li…”
Berthelot: PixelMe has 300 paying customers and nearly $10k MRR
“And yeah, we have 300 paying customers now, three, yeah, 300 paying customers, and like almost 10 K in revenue.”
Berthelot: PixelMe acquired 5,000 customers via AppSumo promotion
“The main thing is like, you're getting like, we got like, 5000 customers in one room.”