Berthelot: Link-retargeting software defensibility comes from branding, not complex tech
Max Berthelot · 1459 He Left Growth At Buffer to Launch Amazon Retargeting Tool PixelMe, $10k in MRR · Jul 23, 2019 · at 12:49
Max Berthelot, co-founder of PixelMe, responds to Nathan Latka asking whether competitors can easily replicate PixelMe's technology.
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“Yeah, I think, like technically it's not that complicated. The, like, technically, like, the only, like, the part is, like, the phishing, like, you need to take care of that and be aware of, like, you need to build a system that prevents phishing, which is, like, pretty annoying, and so you need to handle that, and also you need to handle the fact that the server needs to be 100% uptime, so all the links need to be up and stuff, so that's The technical part of the equation and the rest is like most of like branding, like content and the brand that my building”
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