Max Berthelot

Founder & CEO, Lucis · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveoperator@Iam_maxb ↗lucis.life ↗

Maxime Berthelot led Buffer's first product growth team before co-founding PixelMe, an adtech tool acquired by Carbon6. He is currently the co-founder and CEO of Lucis, a preventive health startup analyzing blood biomarkers.

9statements → 4claims → 0claims resolved → 3.44/5average certainty → 1.44/5average debate potential →

4 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 2 insights · 3 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Max argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Max Berthelot on measured tape to publish a rate. This says nothing about how they speak.

What they said9 Episodes1

Everything Max Berthelot said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Berthelot: AppSumo customers are poor long-term users but great for kickstarting products

“We don't really want them, but I think that's great to start with them. It's a great start. So it's like, put some, like, dollars in the machine at first, the engine, and then you, like, use them, you spread the word, it's content on the website, on the web, s…”

Max Berthelot Jul 23, 2019 ▶ 6:46 1459 He Left Growth At Buffer to Launch Amazon Retargeting Tool PixelMe, $10k in MRR

Assertion Not checkable as stated

Berthelot: Buffer retains almost no users from its AppSumo promotion

“We almost don't have any AppSumo users at Buffer anymore,”

Max Berthelot Jul 23, 2019 ▶ 7:25 1459 He Left Growth At Buffer to Launch Amazon Retargeting Tool PixelMe, $10k in MRR

Insight

Berthelot: Link-retargeting software defensibility comes from branding, not complex tech

“Yeah, I think, like technically it's not that complicated. The, like, technically, like, the only, like, the part is, like, the phishing, like, you need to take care of that and be aware of, like, you need to build a system that prevents phishing, which is, li…”

Max Berthelot Jul 23, 2019 ▶ 12:49 1459 He Left Growth At Buffer to Launch Amazon Retargeting Tool PixelMe, $10k in MRR

Disclosure

Berthelot: PixelMe has 300 paying customers and nearly $10k MRR

“And yeah, we have 300 paying customers now, three, yeah, 300 paying customers, and like almost 10 K in revenue.”

Max Berthelot Jul 23, 2019 ▶ 3:56 1459 He Left Growth At Buffer to Launch Amazon Retargeting Tool PixelMe, $10k in MRR

Assertion Not checkable as stated

Berthelot: PixelMe acquired 5,000 customers via AppSumo promotion

“The main thing is like, you're getting like, we got like, 5000 customers in one room.”

Max Berthelot Jul 23, 2019 ▶ 5:27 1459 He Left Growth At Buffer to Launch Amazon Retargeting Tool PixelMe, $10k in MRR

Assertion Not checkable as stated

Berthelot: PixelMe Net Revenue Churn Sits Around Zero Percent

“And the net revenue churn is like around zero. So we managed to have like negative net margin last month and like, yeah, we're playing with that.”

Max Berthelot Jul 23, 2019 ▶ 8:26 1459 He Left Growth At Buffer to Launch Amazon Retargeting Tool PixelMe, $10k in MRR

Disclosure

Berthelot: PixelMe Pays Affiliates a 30% Lifetime Recurring Commission

“Oh, it's pretty percent. On every sale. So every month, as long as someone is still paying picks on me, we still like giving back like 30% on the plan.”

Max Berthelot Jul 23, 2019 ▶ 10:12 1459 He Left Growth At Buffer to Launch Amazon Retargeting Tool PixelMe, $10k in MRR

Disclosure

Berthelot: PixelMe's ARPU is around $29 per month

“Yeah, it's like the ARPU is like around 20, 29 or something like that, yeah.”

Max Berthelot Jul 23, 2019 ▶ 4:17 1459 He Left Growth At Buffer to Launch Amazon Retargeting Tool PixelMe, $10k in MRR

Assertion Not checkable as stated

Berthelot: PixelMe Monthly Customer Churn Ranges Between 3.5% and 4.5%

“Yeah, so the churn is like, so the customer churn is like 4.5, something like that, 4.5 and 3.5, depending on the month and like, yeah.”

Max Berthelot Jul 23, 2019 ▶ 8:12 1459 He Left Growth At Buffer to Launch Amazon Retargeting Tool PixelMe, $10k in MRR

Appearances (1)

Episode	Date	Speaking time
1459 He Left Growth At Buffer to Launch Amazon Retargeting Tool PixelMe, $10k in MRR	Jul 23, 2019	7m

Max Berthelot

The record, in short

How they sound: not measured why? →

Appearances (1)

Turn any episode into a week of clips.