PixelMe co-founder Max Berthelot discusses revenue retention and upsell dynamics with host Nathan Latka.
Insight
Berthelot: AppSumo customers are poor long-term users but great for kickstarting products
“We don't really want them, but I think that's great to start with them. It's a great start. So it's like, put some, like, dollars in the machine at first, the engine, and then you, like, use them, you spread the word, it's content on the website, on the web, s…”
Assertion Not checkable as stated
Berthelot: Buffer retains almost no users from its AppSumo promotion
“We almost don't have any AppSumo users at Buffer anymore,”
Insight
Berthelot: Link-retargeting software defensibility comes from branding, not complex tech
“Yeah, I think, like technically it's not that complicated. The, like, technically, like, the only, like, the part is, like, the phishing, like, you need to take care of that and be aware of, like, you need to build a system that prevents phishing, which is, li…”
Disclosure
Berthelot: PixelMe has 300 paying customers and nearly $10k MRR
“And yeah, we have 300 paying customers now, three, yeah, 300 paying customers, and like almost 10 K in revenue.”
Assertion Not checkable as stated
Berthelot: PixelMe acquired 5,000 customers via AppSumo promotion
“The main thing is like, you're getting like, we got like, 5000 customers in one room.”
Disclosure
Berthelot: PixelMe Pays Affiliates a 30% Lifetime Recurring Commission
“Oh, it's pretty percent. On every sale. So every month, as long as someone is still paying picks on me, we still like giving back like 30% on the plan.”