AppSumo, every mention

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every year anyone Nathan Latka 77Guillaume Moubeche 22Jose Cayasso 12Harish Kumar 12Leo Bassam 11Raul Kaevand 10Kev Wilson 10Ahmed Qureshi 10Shai Wolkomir 9Martin Alansky 8

Verbatim, from the transcripts: the passages where AppSumo comes up

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How I Built It: $6M/Year Email AI Platform (Bootstrapped) Jun 18, 2025 · 3 mentions

  • ▶ 14:47 Nathan Latka How much, uh, how many sales did, how many people purchased the lifetime deal on AppSumo? 3 times in the scene

Helping a bootstrapped founder go from Twitter only to omni-channel marketing to grow past $1M ARR Jul 26, 2023 · 1 mention

  • ▶ 5:12 unnamed speaker It's also gotten me a job at AppSumo through Noah, and now with Damon, just by sending cold DMs to them.

3 Demand Gen Tactics That Paid off Big time May 18, 2023 · 5 mentions

$50k MRR in 2 Months, How He Closed $18k Customers Fast Mar 10, 2023 · 8 mentions

  • ▶ 10:24 Martin Alansky This is a crazy, crazy roadshow because we were selected into AppSumo select 8 times in the scene

She has guts! Turned down $20m offer with $15k in MRR for her Ad Management SaaS Dec 10, 2022 · 5 mentions

  • ▶ 5:15 Victoria Dubin So initially we started with freemium users and our first users came from AppSumo. 5 times in the scene

New SaaS goes 0 to $2.4m in 9 months using genius growth strategy Dec 2, 2022 · 10 mentions

  • ▶ 8:48 Raul Kaevand And I remember like when we were at the SaaS talk, like people were roasting us, we launched on AppSumo, which is not like a viable strategy for most companies, but for us, it made sense. 6 times in the scene
  • ▶ 12:11 Raul Kaevand So again, this is where AppSumo like helped like AppSumo users. 4 times in the scene

Founder spends $150k/mo on 21 FTE's to build tool that helps your product teams launch Sep 12, 2022 · 6 mentions

  • ▶ 17:01 Derek Osgood So a lot of, a big chunk of those 800 companies also came through an AppSumo launch that we did. 6 times in the scene

$30k in MRR but wouldn't sell for $750k, would you? Sep 9, 2022 · 3 mentions

  • ▶ 6:52 Richard Miles So we, uh, we, we did do a, a, a lifetime deal on AppSumo. 2 times in the scene
  • ▶ 9:00 Nathan Latka Because I interviewed a lot of people that do AppSumo, and they always struggle with how to move a one-time lifetime deal.

Productivity Tool Profits $15k/mo, Bootstrapped team of 3 Mar 25, 2022 · 3 mentions

  • ▶ 15:18 Jeff Solomon Cause you know, we did, we did a, we did a big campaign on AppSumo, which gives us some lifetime customers. 3 times in the scene

Bootstrapper Hits $88k MRR In Under 12 Months, Mortgages House Twice Dec 6, 2021 · 16 mentions

  • ▶ 3:28 Harish Kumar But this year, of course, in March, uh, we launched, uh, in a big way from, uh, AppSumo to different, many platforms. 3 times in the scene
  • ▶ 5:06 Harish Kumar Of course, AppSumo was the biggest growth channel, but after that. 6 times in the scene
  • ▶ 6:27 Nathan Latka Very rarely can you convert someone that is a discount shopper on AppSumo into someone willing to pay 200 bucks a month for your plan. 3 times in the scene
  • ▶ 8:56 Nathan Latka Harish, the way, the way to measure churn is take ignore free trials, ignore AppSumo last month in October, take your total paid customers.
  • ▶ 13:07 Harish Kumar Uh, and the numbers, uh, that you just mentioned is also, uh, sort of not stable because of the, uh, last, uh, few, uh, these, these numbers that you are getting from Absimo. 3 times in the scene

How Funnel-Builder SaaS Convertri Used Affiliates to Hit $1.5m in ARR Without Raising Capital Sep 11, 2021 · 2 mentions

Webboss Raised $500k on $1m Vlauation in 2015. Where are they now? Aug 29, 2021 · 11 mentions

  • ▶ 1:52 Nathan Latka It's already used by many of the UK's largest companies, and August 19 sees webboss launched globally as a feature deal by AppSumo.
  • ▶ 10:07 Kev Wilson Um, I'm not really rushed to sell at the moment because, I mean, we hope AppSumo will really sort of get us out there. 10 times in the scene

20 Year Old Sells $15k Lanyards, Now Ecomm Research Tool Aug 14, 2021 · 1 mention

  • ▶ 16:10 Nathan Latka Came on, was bragging about how he made all this money on AppSumo, and he shuts down the company six months later.

Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit Apr 11, 2021 · 8 mentions

Wild! He Presold $250k Of His SaaS Idea. Now wants to beat SEMRush Feb 13, 2021 · 10 mentions

PostoPlan Hits $30k MRR, Raises $500k For Social Scheduling Tool in Spain, Mexico, and Argentina Feb 8, 2021 · 5 mentions

LennysNewsletter On Building 45k List, 2.5k Slack Group, Monetization Strategies and Substack Future Jan 16, 2021 · 2 mentions

  • ▶ 23:08 Nathan Latka And immediately I think of the interviews I've done with Noah and how I grew AppSumo and Drew recently launched in trends, the same sort of deals concept. 2 times in the scene

Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch Oct 20, 2020 · 2 mentions

Lemlist Gives Employees This Bonus When 5x Revenue Growth Target Hit Sep 28, 2020 · 8 mentions

RiteKit 431k Email List, Conversions Tough? Sep 14, 2020 · 1 mention

How to Acquire a $180k Revenue SaaS Company for $3k With Ryan Kulp May 28, 2020 · 2 mentions

1761 Changelog Software Hits $650k Revenue, Bootstrapped From Spain May 20, 2020 · 8 mentions

  • ▶ 2:30 unnamed speaker Uh, so that's when we did an AppSumo, uh, promotion, uh, which was kind of the first time we actually exposed it to the public. 8 times in the scene

1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company? Dec 15, 2019 · 19 mentions

  • ▶ 0:08 Nathan Latka Used Betaless and AppSumo to get his initial funding and kind of dollars coming in the door.
  • ▶ 2:01 Leo Bassam Um, but we actually did our soft launch with AppSumo, which helped us, uh, get quite a lot of beta testers outside. 3 times in the scene
  • ▶ 8:21 Nathan Latka Now that beta list is done and AppSumo is done, how are you driving additional customer growth?
  • ▶ 9:25 Leo Bassam Um, we're going back to Austin to celebrate with AppSumo and then to Australia to host the very, very first Bluetooth summit. 8 times in the scene
  • ▶ 12:17 Nathan Latka I mean, you tomorrow could decide you want to keep traveling and stop developing the company and the company shuts down, but you still have basically, I mean, by the way, I've heard this happen many times with Absumo, which is why I'm… 5 times in the scene
  • ▶ 16:36 Nathan Latka Used Betaless and AppSumo to get his initial funding and kind of dollars coming in the door.

1491 $1k/mo Scheduling Tool Turns Down $5m Offer, would you do the same? Aug 24, 2019 · 1 mention

1471 How to Use a $750K "Affiliate Launch Model" To Juice Your SaaS Offering Aug 4, 2019 · 1 mention

1465 She Helps Teams Plan Social Media Content, $3.5k in MRR Jul 29, 2019 · 18 mentions

  • ▶ 1:31 Nathan Latka Their team's based in Romania, and they did, obviously, an initial, uh, uh, campaign on AppSumo that did fairly well, bringing them over 3000
  • ▶ 4:34 Xenia Muntean So we currently have, uh, around 70 customers, and we also did an amazing launch on AppSumo, and we have around 3000 customers from the AppSumo launch. 3 times in the scene
  • ▶ 4:58 Nathan Latka And tell me, and tell me about AppSumo just quickly. 10 times in the scene
  • ▶ 8:25 Nathan Latka I mean, but now the AppSumo is kind of a one-shot kind of thing. 2 times in the scene
  • ▶ 13:51 Xenia Muntean We launched the product in October, and then it painfully grew very slowly, and then once we launched on Epsilon, we had all the social media buzz after the launch.
  • ▶ 16:01 Nathan Latka Uh, a campaign on AppSumo that did fairly well, bringing them over 3000 folks onto their platform, paying one time for a lifetime plan.

1459 He Left Growth At Buffer to Launch Amazon Retargeting Tool PixelMe, $10k in MRR Jul 23, 2019 · 4 mentions

  • ▶ 4:40 Max Berthelot For, like, a couple of, like, weeks before, and just, like, launch, uh, in September, 2017, add some, like, paying monthly paying customers in September, and then, like, uh, did a great AppSumo promotion, uh, in October, and then, like,… 4 times in the scene

1397 How He Plans to Solve 12% Churn May 22, 2019 · 8 mentions

  • ▶ 8:25 Nathan Latka But Neil, you did an AppSumo launch. 4 times in the scene
  • ▶ 12:00 Nathan Latka So obviously you mentioned AppSumo, but the customers you're getting that are not via AppSumo, what are you paying to acquire them on average? 2 times in the scene
  • ▶ 16:03 Nathan Latka Okay, but that, what was that, the AppSumo deal? 2 times in the scene

1318 He's flat, cash flow positive, moving freemium, will his tests turn the ship? Mar 4, 2019 · 12 mentions

1261 How He Went from $0 to $4k/mo Helping Brands Track Customer Facing Video Jan 6, 2019 · 13 mentions

  • ▶ 6:35 Shai Wolkomir So we did an AppSumo, uh, campaign, uh, back at the start of the year. 4 times in the scene
  • ▶ 10:18 Nathan Latka I get AppSumo people on here all the time, and it drives me up the wall. 4 times in the scene
  • ▶ 15:54 Shai Wolkomir Well, basically, as mentioned before, this year, specifically, given the AppSumo deal, we have much more cash for this year, and still going later on till the end of the year. 5 times in the scene

1248 Bootstrapped Appointment Scheduling Tool Hits $1m ARR Dec 24, 2018 · 4 mentions

  • ▶ 5:34 Nathan Latka Was it, you know, a Capterra deal, AppSumo deal, you know, government organizations?
  • ▶ 15:49 Nathan Latka You get a lot of traffic from AppSumo, which means you must have run an AppSumo deal at some point. 3 times in the scene

1171 New Founder Talks First 30 Days, $160k in Revenue, Next Steps Oct 8, 2018 · 11 mentions

  • ▶ 0:10 Nathan Latka Now that they've launched, they did a big successful launch on AppSumo.
  • ▶ 2:41 Guillaume Moubeche Uh, we started, like, the first line of codes mid-November in, uh, in, uh, in beta, uh, beginning of January this year, and, uh, officially launched on AppSumo, like, uh, a few weeks ago. 6 times in the scene
  • ▶ 6:38 Nathan Latka So, so, so how do you go from successful AppSumo launch?
  • ▶ 10:10 Nathan Latka And those are just the AppSumo people? 2 times in the scene
  • ▶ 16:59 Nathan Latka Now that they've launched, they did a big successful launch in AppSumo at about a 130 grand in revenue there.

1105 Should you develop every customer request? Aug 3, 2018 · 12 mentions

  • ▶ 2:38 Amit Kothari And by the way, um, if your listeners want to know right now, we're on AppSumo. 5 times in the scene
  • ▶ 7:48 Nathan Latka Now is this, so do you, do you, do you have any organic customers not AppSumo related right now, or they're all AppSumo related?
  • ▶ 9:52 Nathan Latka How many people have paid for, for something else that's not the AppSumo deal? 5 times in the scene
  • ▶ 15:49 Nathan Latka It's not an AppSumo deal.

876 SaaS: Selling Discounted "Lifetime Subscriptions" For One Flat Fee is Huge Risk Dec 17, 2017 · 13 mentions

  • ▶ 11:08 unnamed speaker But, um, we also, we also ran some really big deals on AppSumo. 7 times in the scene
  • ▶ 14:58 Nathan Latka So here's my big problem with AppSumo. 6 times in the scene

850: SaaS: How Promorepublic Went From $6k to $20k MRR Nov 21, 2017 · 6 mentions

EP 441: $605k Revenue Agency Spins off $35k MRR SaaS Products with Sujan Patel Oct 8, 2016 · 5 mentions

  • ▶ 9:50 Sujan Patel We did an AppSumo deal that brought in a few thousand, uh, customers. 5 times in the scene

EP 309: Ad Tech Company Hits $500k in 2015 Revenue with 26 Year Old At Helm Jun 21, 2016 · 1 mention

The Confident Way to Quit Your Corporate Job with Greg Hickman Mar 3, 2016 · 1 mention

  • ▶ 18:56 Greg Hickman You know, someone that I've always kind of kept a close eye on has been, uh, Noah Kagan, um, from, from AppSumo, um, mainly just because I love him as a person, and I love what he's been able to do with his business, uh, and I like, I feel…

How To Be A Mom And Do $10k/mo From Home with Jenn Scalia Jan 31, 2016 · 2 mentions

  • ▶ 9:44 Nathan Latka Yeah, uh, Noah Kagan, that's Noah Kagan's baby, right, over at AppSumo? 2 times in the scene
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