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Jan 31, 2016 · 16m · top-founders

How To Be A Mom And Do $10k/mo From Home with Jenn Scalia

Jen Scalia · 7m spoken Nathan Latka · 7m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

Host Nathan Latka interviews visibility strategist Jen Scalia, who breaks down how she generates $50,000 per month through a mix of high-ticket coaching, membership communities, and strategic lead generation funnels.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 49.2% of the talking time here. How this is scored →

Nathan as informed peer 5.0 Guest teaching 2.5 Guest disagreement 0.3 Nathan pushing back 2.5
05100:0010:001:24–7:38 · Nathan as informed peer 5/10 Overview of Offerings and Monthly Revenue Figures Nathan drills into Jen's revenue model, retention numbers, and verifies her website landing page live on air, prompting Jen to correct his spelling of the URL.7:38–10:07 · Nathan as informed peer 6/10 Mentorship Pricing, Ad Strategy, and Lead Generation Nathan breaks down the math of Jen's high-ticket mentorship packages and calculates her total traffic by reverse-engineering her 11% conversion rate.10:07–12:51 · Nathan as informed peer 5/10 Operating Expenses, Team Overhead, and Self-Investment Jen outlines her monthly expenses and $100k coaching investment, prompting Nathan to cite specific funnel metrics from his prior interview with her coach Todd Herman.12:51–16:11 · Nathan as informed peer 4/10 Social Media Channels and Growth Geeks Sponsor Break Nathan runs through his sponsor break and conducts the Famous Five questions where Jen shares her top business book, app, and money mindset advice.1:24–7:38 · Guest teaching 3/10 Overview of Offerings and Monthly Revenue Figures Nathan drills into Jen's revenue model, retention numbers, and verifies her website landing page live on air, prompting Jen to correct his spelling of the URL.7:38–10:07 · Guest teaching 2/10 Mentorship Pricing, Ad Strategy, and Lead Generation Nathan breaks down the math of Jen's high-ticket mentorship packages and calculates her total traffic by reverse-engineering her 11% conversion rate.10:07–12:51 · Guest teaching 3/10 Operating Expenses, Team Overhead, and Self-Investment Jen outlines her monthly expenses and $100k coaching investment, prompting Nathan to cite specific funnel metrics from his prior interview with her coach Todd Herman.12:51–16:11 · Guest teaching 2/10 Social Media Channels and Growth Geeks Sponsor Break Nathan runs through his sponsor break and conducts the Famous Five questions where Jen shares her top business book, app, and money mindset advice.1:24–7:38 · Guest disagreement 1/10 Overview of Offerings and Monthly Revenue Figures Nathan drills into Jen's revenue model, retention numbers, and verifies her website landing page live on air, prompting Jen to correct his spelling of the URL.7:38–10:07 · Guest disagreement 0/10 Mentorship Pricing, Ad Strategy, and Lead Generation Nathan breaks down the math of Jen's high-ticket mentorship packages and calculates her total traffic by reverse-engineering her 11% conversion rate.10:07–12:51 · Guest disagreement 0/10 Operating Expenses, Team Overhead, and Self-Investment Jen outlines her monthly expenses and $100k coaching investment, prompting Nathan to cite specific funnel metrics from his prior interview with her coach Todd Herman.12:51–16:11 · Guest disagreement 0/10 Social Media Channels and Growth Geeks Sponsor Break Nathan runs through his sponsor break and conducts the Famous Five questions where Jen shares her top business book, app, and money mindset advice.1:24–7:38 · Nathan pushing back 4/10 Overview of Offerings and Monthly Revenue Figures Nathan drills into Jen's revenue model, retention numbers, and verifies her website landing page live on air, prompting Jen to correct his spelling of the URL.7:38–10:07 · Nathan pushing back 3/10 Mentorship Pricing, Ad Strategy, and Lead Generation Nathan breaks down the math of Jen's high-ticket mentorship packages and calculates her total traffic by reverse-engineering her 11% conversion rate.10:07–12:51 · Nathan pushing back 2/10 Operating Expenses, Team Overhead, and Self-Investment Jen outlines her monthly expenses and $100k coaching investment, prompting Nathan to cite specific funnel metrics from his prior interview with her coach Todd Herman.12:51–16:11 · Nathan pushing back 1/10 Social Media Channels and Growth Geeks Sponsor Break Nathan runs through his sponsor break and conducts the Famous Five questions where Jen shares her top business book, app, and money mindset advice.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 79.3% · guest 20.7%0:00 · Nathan 79.3% · guest 20.7%3:00 · Nathan 27% · guest 73%3:00 · Nathan 27% · guest 73%6:00 · Nathan 20.9% · guest 79.1%6:00 · Nathan 20.9% · guest 79.1%9:00 · Nathan 45.2% · guest 54.8%9:00 · Nathan 45.2% · guest 54.8%12:00 · Nathan 69.8% · guest 30.2%12:00 · Nathan 69.8% · guest 30.2%15:00 · Nathan 62.4% · guest 37.6%15:00 · Nathan 62.4% · guest 37.6%
Sharpest disagreement ▶ 4:34 Clarifying the closed cart misunderstanding

Jen gently disputes Nathan's claim that her cart is closed, pointing out he spelled out 'to' instead of using the numeral '2'.

 Hardest push from Nathan ▶ 7:18 Questioning trial abuse vulnerability

Nathan presses on the vulnerability of Jen's $5 trial offer, asking what prevents users from ripping off all content and immediately churning.

 Biggest teaching moment ▶ 4:34 Correcting the URL input

Jen educates Nathan on the exact slug formatting for her landing page when he mistakenly reports that the page is closed.

 Nathan holds their own ▶ 9:20 Reverse-engineering unique web visitors

Nathan showcases his quantitative expertise by computing her total unique visitors on the fly from an 11% conversion rate and 300 leads.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Overview of Offerings and Monthly Revenue Figures 5314 Nathan drills into Jen's revenue model, retention numbers, and verifies her website landing page live on air, prompting Jen to correct his spelling of the URL.
Mentorship Pricing, Ad Strategy, and Lead Generation 6203 Nathan breaks down the math of Jen's high-ticket mentorship packages and calculates her total traffic by reverse-engineering her 11% conversion rate.
Operating Expenses, Team Overhead, and Self-Investment 5302 Jen outlines her monthly expenses and $100k coaching investment, prompting Nathan to cite specific funnel metrics from his prior interview with her coach Todd Herman.
Social Media Channels and Growth Geeks Sponsor Break 4201 Nathan runs through his sponsor break and conducts the Famous Five questions where Jen shares her top business book, app, and money mindset advice.

Statements from this episode (8)

Assertion Not checkable as stated
Scalia: Averaged $50K monthly revenue with occasional six-figure months
“November was about 50,000 a month. And that's a typical so I've been averaging about 50,000 dollars a month all year. I have had a couple six figure months sprinkled in there.”
Jen Scalia Jan 31, 2016 ▶ 1:53
Assertion Not checkable as stated
Scalia: Membership site has 200 members generating $5K to $6K monthly
“And then I do have a membership site, which I have about 200 people in there right now. So I'm bringing in about five to 6000 dollars a month with the membership site right now. And then the rest is one-on-one mentorship.”
Jen Scalia Jan 31, 2016 ▶ 3:00
Assertion Not checkable as stated
Scalia: Membership Subscribers Stay for an Average of Three Months
“People are saying an average about three months right now.”
Jen Scalia Jan 31, 2016 ▶ 6:53
Disclosure
Scalia: One-on-one mentorship is $10k for four months, increasing to $15k
“My one-on-one mentorship right now is 10,000 dollars for four months. The price is increasing in January as well to 15,000.”
Jen Scalia Jan 31, 2016 ▶ 7:43
Disclosure
Scalia: Currently working with about 12 to 15 one-on-one coaching clients
“Through the payment plan right now, I'm working with about 12 to 15 people, one on one.”
Jen Scalia Jan 31, 2016 ▶ 8:12
Disclosure
Scalia: Combined part-time team salaries cost $2,000 monthly
“Only about 2000 dollars a month together.”
Jen Scalia Jan 31, 2016 ▶ 10:55
Disclosure
Scalia: Spends $3,000 monthly on ads and $1,000 on advertising manager
“I'm spending about 3000 dollars a month in advertising, and then I also pay my advertising person a thousand dollars a month.”
Jen Scalia Jan 31, 2016 ▶ 11:04
Disclosure
Scalia: Invested about $100,000 in coaching and education in one year
“So this year I've spent at least six figures, about a 100,000.”
Jen Scalia Jan 31, 2016 ▶ 11:40
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