Quuu acquired 5,000 customers from an AppSumo lifetime deal
Daniel Kempe · 876 SaaS: Selling Discounted "Lifetime Subscriptions" For One Flat Fee is Huge Risk · Dec 17, 2017 · at 12:09
Nathan Latka asks Quuu co-founder Daniel Kempe about their customer acquisition channels and the results of their AppSumo promotion.
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“5000.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Daniel Kempe
Quuu sold $25 lifetime plans on AppSumo to drive early acquisition
“At the time we only had one plan on queue, which was 10 bucks a month. So we sold lifetime plans for 25 bucks.”
Quuu reached millions by trading free platform promotions to influencers
“We've managed to onboard quite a few influential people who will actually promote content for free, but in return, they will push Keep Remote out to their own following. So we've got like millions and millions of reach of people through these people.”
Quuu used a $40K AppSumo cash injection to scale its team
“The fact that we only raised 200,000 dollars, the fact that we needed to build the team, we need to scale the team because of Q promo and reviewing the content. It made so much sense for us to run an AppSumo deal. It gave us 30, 40 K in the bank it allowed us …”