Vidya Santhanam

Co-Founder & CEO, Fitbots · 1 appearance on the record.

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founderexecutiveoperatorLinkedIn ↗fitbots.com ↗

Vidya Santhanam is the co-founder and CEO of Fitbots, an OKR software and coaching company. Prior to founding Fitbots in 2018, she spent over 15 years in human resources and talent management, including leading organizational development at Mindtree.

12statements → 8claims → 1claims resolved → 4.08/5average certainty → 1.08/5average debate potential →

1 supported 0 partly supported 0 contradicted 7 not checkable as stated how the 8 claims stand · each chip opens the sources

8 assertions · 1 insight · 3 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 1 is resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Vidya argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Fitbots uses over 100 free OKR templates to drive SEO rankings

“So we've got about a hundred plus templates and that helps us rank up as well.”

Vidya Santhanam Aug 21, 2022 ▶ 9:05 How she broke $25k MRR SaaS revenue by starting off as an OKR coach

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Vidya Santhanam on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Vidya Santhanam said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Santhanam on why enterprise software requires hands-on coaching alongside the product

“The learning that we had Nathan was that not every problem in the world can be solved only with software. So you need some amount of handholding for teams as well, so that they do it correctly.”

Vidya Santhanam Aug 21, 2022 ▶ 4:46 How she broke $25k MRR SaaS revenue by starting off as an OKR coach

Assertion Not checkable as stated

Fitbots hit $25k MRR from 50 customers paying $500 per month

“Yeah, you're absolutely correct.”

Vidya Santhanam Aug 21, 2022 ▶ 6:15 How she broke $25k MRR SaaS revenue by starting off as an OKR coach

Assertion Not checkable as stated

Fitbots generated 55 trials and 15 high-quality demos in a single month

“We had about 40 around 55 trials and about 15 high-quality demos which came in.”

Vidya Santhanam Aug 21, 2022 ▶ 10:10 How she broke $25k MRR SaaS revenue by starting off as an OKR coach

Disclosure

Fitbots is currently seeking a lead investor to raise $2M to $3M

“So we're looking to raise about two to three million at the moment.”

Vidya Santhanam Aug 21, 2022 ▶ 12:04 How she broke $25k MRR SaaS revenue by starting off as an OKR coach

Assertion Not checkable as stated

Fitbots averages a $6,000 annual contract value, or $500 monthly

“The annual contract value is about 6000 ACVs. So it's about 500 dollars.”

Vidya Santhanam Aug 21, 2022 ▶ 3:07 How she broke $25k MRR SaaS revenue by starting off as an OKR coach

Assertion Not checkable as stated

Founders ran 1,000 meetings as OKR coaches while building Fitbots product

“So we got certified as OKR coaches, coached about six, 50 plus teams, ran about a thousand plus check-in meetings and built the product as we were close to users.”

Vidya Santhanam Aug 21, 2022 ▶ 4:22 How she broke $25k MRR SaaS revenue by starting off as an OKR coach

Assertion Not checkable as stated

Fitbots ended the previous calendar year at $14k in monthly recurring revenue

“We closed the year last year, we closed the year at 14 K, so we're probably doing a little less than that.”

Vidya Santhanam Aug 21, 2022 ▶ 6:37 How she broke $25k MRR SaaS revenue by starting off as an OKR coach

Disclosure

Fitbots bootstrapped for two years to learn capital efficiency before raising pre-seed

“Yeah, we were bootstrapped for about two years, Nathan, the first two years, and then so we really learned how to use capital efficiently, and we raised our pre-seed round in 2020.”

Vidya Santhanam Aug 21, 2022 ▶ 6:47 How she broke $25k MRR SaaS revenue by starting off as an OKR coach

Disclosure

Fitbots skipped Google Ads for content-led lead generation due to budget constraints

“We actually didn't do Google ads at all. We didn't have the money at that point of time to spend on ads. So we just started building a lot of content led lead generation as an engine and in order to get leads.”

Vidya Santhanam Aug 21, 2022 ▶ 7:46 How she broke $25k MRR SaaS revenue by starting off as an OKR coach

Assertion Supported

Fitbots uses over 100 free OKR templates to drive SEO rankings

“So we've got about a hundred plus templates and that helps us rank up as well.”

Vidya Santhanam Aug 21, 2022 ▶ 9:05 How she broke $25k MRR SaaS revenue by starting off as an OKR coach

Assertion Not checkable as stated

Fitbots raised a $250k pre-seed funding round at a $2M valuation

“That was at two, two million.”

Vidya Santhanam Aug 21, 2022 ▶ 10:42 How she broke $25k MRR SaaS revenue by starting off as an OKR coach

Assertion Not checkable as stated

Fitbots co-founders split company equity 50-50 at founding

“Yeah, we're friendly, and we split fifty-fifty.”

Vidya Santhanam Aug 21, 2022 ▶ 11:23 How she broke $25k MRR SaaS revenue by starting off as an OKR coach

Appearances (1)

Episode	Date	Speaking time
How she broke $25k MRR SaaS revenue by starting off as an OKR coach	Aug 21, 2022	7m

Vidya Santhanam

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

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