Santhanam on why enterprise software requires hands-on coaching alongside the product
Vidya Santhanam · How she broke $25k MRR SaaS revenue by starting off as an OKR coach · Aug 21, 2022 · at 4:46
Vidya Santhanam, co-founder of Fitbots, shares key takeaways with Nathan Latka from transitioning from an OKR coaching service to SaaS software.
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“The learning that we had Nathan was that not every problem in the world can be solved only with software. So you need some amount of handholding for teams as well, so that they do it correctly.”
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More from Vidya Santhanam
Fitbots generated 55 trials and 15 high-quality demos in a single month
“We had about 40 around 55 trials and about 15 high-quality demos which came in.”
Fitbots is currently seeking a lead investor to raise $2M to $3M
“So we're looking to raise about two to three million at the moment.”
Fitbots averages a $6,000 annual contract value, or $500 monthly
“The annual contract value is about 6000 ACVs. So it's about 500 dollars.”