Assertion certainty 4/5 debate potential 1/5

Fitbots averages a $6,000 annual contract value, or $500 monthly

Vidya Santhanam · How she broke $25k MRR SaaS revenue by starting off as an OKR coach · Aug 21, 2022 · at 3:07

Vidya Santhanam, co-founder of OKR platform Fitbots, shares the company's average annual contract value and monthly customer spend with Nathan Latka.

0:00 / 0:04exact quote · 4.8s

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“The annual contract value is about 6000 ACVs. So it's about 500 dollars.”

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The claim, plainly

Fitbots has an average annual contract value (ACV) of about $6,000, or about $500 per month.

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Mentioned

Fitbots Vidya Santhanam

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Insight

Santhanam on why enterprise software requires hands-on coaching alongside the product

“The learning that we had Nathan was that not every problem in the world can be solved only with software. So you need some amount of handholding for teams as well, so that they do it correctly.”

Vidya Santhanam Aug 21, 2022 ▶ 4:46 How she broke $25k MRR SaaS revenue by starting off as an OKR coach

Assertion Not checkable as stated

Fitbots hit $25k MRR from 50 customers paying $500 per month

“Yeah, you're absolutely correct.”

Vidya Santhanam Aug 21, 2022 ▶ 6:15 How she broke $25k MRR SaaS revenue by starting off as an OKR coach

Assertion Not checkable as stated

Fitbots generated 55 trials and 15 high-quality demos in a single month

“We had about 40 around 55 trials and about 15 high-quality demos which came in.”

Vidya Santhanam Aug 21, 2022 ▶ 10:10 How she broke $25k MRR SaaS revenue by starting off as an OKR coach

Disclosure

Fitbots is currently seeking a lead investor to raise $2M to $3M

“So we're looking to raise about two to three million at the moment.”

Vidya Santhanam Aug 21, 2022 ▶ 12:04 How she broke $25k MRR SaaS revenue by starting off as an OKR coach

Assertion Not checkable as stated

Founders ran 1,000 meetings as OKR coaches while building Fitbots product

“So we got certified as OKR coaches, coached about six, 50 plus teams, ran about a thousand plus check-in meetings and built the product as we were close to users.”

Vidya Santhanam Aug 21, 2022 ▶ 4:22 How she broke $25k MRR SaaS revenue by starting off as an OKR coach

Assertion Not checkable as stated

Fitbots ended the previous calendar year at $14k in monthly recurring revenue

“We closed the year last year, we closed the year at 14 K, so we're probably doing a little less than that.”

Vidya Santhanam Aug 21, 2022 ▶ 6:37 How she broke $25k MRR SaaS revenue by starting off as an OKR coach

Fitbots averages a $6,000 annual contract value, or $500 monthly

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