Fitbots skipped Google Ads for content-led lead generation due to budget constraints
Vidya Santhanam · How she broke $25k MRR SaaS revenue by starting off as an OKR coach · Aug 21, 2022 · at 7:46
Vidya Santhanam explains Fitbots' early bootstrapping and customer acquisition tactics to Nathan Latka.
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“We actually didn't do Google ads at all. We didn't have the money at that point of time to spend on ads. So we just started building a lot of content led lead generation as an engine and in order to get leads.”
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