Google Ads

“It's probably not a lot in the whole thing. It's probably 20 to 30 K a month.”

“So a good median percentage that you can gauge is six percent, which if you compare it to social media, it's a lot higher or any ads, Google ads, it's like more than 10 times higher.”

“It's actually zero last month.”

“I actually don't do a lot of tracking, but I do about three K and Google ads. So it's all those same keywords that I rank for SEO wise. I'm still, I'm doubling down on those and running ads on those too.”

“The month before we spent like 900 dollars on Google ads. It was about, so there's 500 dollars on Facebook and around the same on LinkedIn.”

“I spent around 500 dollars.”

“The problem with Google ads is it has intent, but not firm graphics. And so what happens is it's very difficult to scale while controlling your life cycle stages down funnel.”

“The impression share drops to 28%, and this is where we felt the pressure of funding. The competitors decided they want to buy market share, and they just jacked up the cost per click for things like call tracking. So before, it was eight dollars for the top s…”

“We spend close to around around, around 1600 to get a customer from Google.”

“We actually didn't do Google ads at all. We didn't have the money at that point of time to spend on ads. So we just started building a lot of content led lead generation as an engine and in order to get leads.”

“So Support Ninja started just as a website. I didn't do any investment other than I built a website and I put in some Google ads and we got our first customer, which ended up being this customer called Cleanify, which was this cleaning agent service nationwide…”

“We were able to basically understand, ok, we need to exclude India. We need to exclude the Philippines, ah, from our chat. So actually now when you're in those locations, our chat wouldn't even show up anymore. And we knew, ok, for our Google Ads, we need to m…”

“No. in my opinion, the math barely fits here for us.”

“Cold outreach itself, though we think it's a very saturated space, it's still pretty new out there. A lot of businesses still don't use cold outreach because Using Google ads, using Facebook ads is pretty simple for SMB. Cold outreach still feels like rocket s…”

“So if you wanted your rating to show up on your Google Ads, gold stars next to your ads, you had to work with one of the Google Seller Ratings partners, and we were one of those partners. Now, originally, there was only about five partners.”