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Nick Hollinger

Co-founder & CEO, Visitor Queue · 1 appearance on the record.

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founderexecutivevisitorqueue.com ↗

Nick Hollinger co-founded Visitor Queue in 2017, bootstrapping the London, Ontario-based B2B SaaS platform that uses IP tracking to identify anonymous website visitors for sales teams. In January 2026, the company was acquired by European SaaS provider Leadinfo to expand its global visitor intelligence footprint.

11statements → 4claims → 0claims resolved → 4/5average certainty → 1.45/5average debate potential →

4 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 2 insights · 5 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Nick argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Nick Hollinger on measured tape to publish a rate. This says nothing about how they speak.

Everything Nick Hollinger said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Hollinger: B2B Firmographic Data Enrichment Vendors Source Primarily From Each Other
“Full contact is our number one source there, but we use another, we like most data is commodity at this point. So we're pretty much sourcing it off of each other.”
Nick Hollinger Jun 20, 2020 ▶ 3:39 VisitorQueue Hits $270k Revenue, Powers Your Sales Team ABM
Insight
Hollinger: Outbound Sales Teams Do Not Make Sense at $75 ARPU
“No, most of our, so our ARPU is at a level where it doesn't really make sense to have an outbound team.”
Nick Hollinger Jun 20, 2020 ▶ 4:22 VisitorQueue Hits $270k Revenue, Powers Your Sales Team ABM
Disclosure
Hollinger: Clearbanc Charged a 12.5% Fee on a $14,000 Revenue Advance
“It's a 12.5% fee with a 6.5% cash back that you get once you fully spent the full 14 grand.”
Nick Hollinger Jun 20, 2020 ▶ 10:41 VisitorQueue Hits $270k Revenue, Powers Your Sales Team ABM
Assertion Not checkable as stated
Hollinger: Canadian Debt Lenders Typically Require at Least $500,000 in ARR
“But what we found was there isn't many lenders that for the capital we were looking for at our MRR. Usually it's about 500 in ARR or more. That's where we could start going to these other lenders, especially within Canada. But below 500, we didn't find many, a…”
Nick Hollinger Jun 20, 2020 ▶ 13:00 VisitorQueue Hits $270k Revenue, Powers Your Sales Team ABM
Disclosure
Hollinger: Visitor Queue's MVP Cost Roughly $15,000 to $20,000 to Build
“Oh, that was probably all of my money that went into that and burned a bit of money there, but probably closer to 15, 20 grand.”
Nick Hollinger Jun 20, 2020 ▶ 4:54 VisitorQueue Hits $270k Revenue, Powers Your Sales Team ABM
Disclosure
Hollinger: Visitor Queue Bootstrapped Entirely With Personal Finances and Loans
“Nothing outside of my finances or a personal guarantee that I put on a loan has gone into the company.”
Nick Hollinger Jun 20, 2020 ▶ 5:08 VisitorQueue Hits $270k Revenue, Powers Your Sales Team ABM
Assertion Not checkable as stated
Hollinger: Visitor Queue Converts Trials to Paid Accounts in 45 Days
“So we about 250 last month. And then we added about 30 new customers last month like actually paying ones. The big thing there is we don't see our average conversions about 45 days for an account to convert.”
Nick Hollinger Jun 20, 2020 ▶ 8:00 VisitorQueue Hits $270k Revenue, Powers Your Sales Team ABM
Disclosure
Hollinger: Visitor Queue Has a Customer Acquisition Cost Around $500
“We have a CAC of about 500 and AdWords plays, plays nicely into that, and so does Facebook and our current channels.”
Nick Hollinger Jun 20, 2020 ▶ 9:16 VisitorQueue Hits $270k Revenue, Powers Your Sales Team ABM
Disclosure
Hollinger: Clearbanc Capped Financing at $30,000 for 20% of Top-Line Revenue
“They capped us at 30 grand for their options, but they would be taking 20% off top line at that point in regards to how quickly they're recovering.”
Nick Hollinger Jun 20, 2020 ▶ 12:41 VisitorQueue Hits $270k Revenue, Powers Your Sales Team ABM
Assertion Not checkable as stated
Hollinger: Visitor Queue Maintained 12% Annual Net Revenue Churn
“I have net for the last 12 months was about 12 12%. We haven't cracked that hundred percent mark, but given that we're within small to medium business, we we're comfortable, but still looking at ways to optimize.”
Nick Hollinger Jun 20, 2020 ▶ 15:22 VisitorQueue Hits $270k Revenue, Powers Your Sales Team ABM
Assertion Not checkable as stated
Hollinger: LinkedIn Paid Acquisition CAC Was Too Expensive at Over $500
“LinkedIn was well above that 500 dollar per month price.”
Nick Hollinger Jun 20, 2020 ▶ 9:25 VisitorQueue Hits $270k Revenue, Powers Your Sales Team ABM

Appearances (1)

EpisodeDateSpeaking time
VisitorQueue Hits $270k Revenue, Powers Your Sales Team ABM Jun 20, 2020 9m
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