Ricardo Lassa

Co-founder & CEO, Kliken · 1 appearance on the record.

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Ricardo Lasa co-founded SiteWit Corp. (doing business as Kliken), an automated digital marketing platform for small-and-medium businesses. Prior to launching SiteWit, he founded the website builder Web Piston and served on the Information Systems advisory board at the University of South Florida.

12statements → 5claims → 0claims resolved → 3.67/5average certainty → 1.33/5average debate potential →

5 not checkable as stated how the 5 claims stand · each chip opens the sources

1 prediction · 4 assertions · 1 insight · 6 disclosures · every statement was checked. The prediction and assertions are the 5 claims: statements the public record can support or contradict. 0 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Ricardo argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Ricardo Lassa on measured tape to publish a rate. This says nothing about how they speak.

Everything Ricardo Lassa said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not checkable as stated
Lassa: SiteWit will probably be world's largest independent marketing platform in 2019
“We're probably going to be the largest independent marketing platform in the world 2019.”
Ricardo Lassa May 1, 2019 ▶ 8:32 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Assertion Not checkable as stated
Lassa: SiteWit marketing platform operates with zero human intervention
“So there's no human intervention whatsoever. It's all machine based.”
Ricardo Lassa May 1, 2019 ▶ 4:05 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Insight
Lassa: Closed-loop marketing attribution drastically reduces customer churn
“Companies that actually know exactly how much money they put in and how much money they put out, Tend to churn way less.”
Ricardo Lassa May 1, 2019 ▶ 12:48 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Disclosure
Lassa: SiteWit's Series B pre-money valuation is about $36M
“So it's about that.”
Ricardo Lassa May 1, 2019 ▶ 15:59 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Disclosure
Lassa: SiteWit customers pay an average net of $30 to $60 monthly
“So, so our customers end up paying us on average between, I would say, 30 to 60 dollars.”
Ricardo Lassa May 1, 2019 ▶ 5:51 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Assertion Not checkable as stated
Lassa: SiteWit has 1.5M customers on its stats product
“We have a stats product, but we have a 1.5 million customers on the product.”
Ricardo Lassa May 1, 2019 ▶ 9:07 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Assertion Not checkable as stated
Lassa: SiteWit revenue has more than doubled annually
“It's been more than double you know, probably like every year, something like that.”
Ricardo Lassa May 1, 2019 ▶ 10:01 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Assertion Not checkable as stated
Lassa: SiteWit paid customer annual churn averages 30% to 45%
“We're seeing an average churn of, let's say between 30 to 45%.”
Ricardo Lassa May 1, 2019 ▶ 11:40 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Disclosure
Lassa: Almost all of SiteWit's business is driven by revenue-share partnerships
“Almost all our business through partnerships, but we have a revenue share model between everybody.”
Ricardo Lassa May 1, 2019 ▶ 14:20 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Disclosure
Lassa: SiteWit is closing a $5M Series B round
“So we're actually on the final stages of closing a series B and it's going to be a total of about five million dollars.”
Ricardo Lassa May 1, 2019 ▶ 15:20 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Disclosure
Lassa: SiteWit charges a 20% management fee on ad spend
“And then how we make money with, we charge a percentage management fee for the platform. 20% of the retail price. So for example, if you're spending 200 dollars on Google we, for it goes towards our platform and the rest goes into Google ad spend.”
Ricardo Lassa May 1, 2019 ▶ 3:39 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Disclosure
SiteWit CEO: SiteWit has raised about $7M in total capital
“So total today, we've raised about a seven million dollars.”
Ricardo Lassa May 1, 2019 ▶ 6:58 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation

Appearances (1)

EpisodeDateSpeaking time
1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation May 1, 2019 8m
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