The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Prediction Not checkable as stated
Lassa: SiteWit will probably be world's largest independent marketing platform in 2019
“We're probably going to be the largest independent marketing platform in the world 2019.”
Ricardo Lassa May 1, 2019 ▶ 8:32 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Assertion Not checkable as stated
Lassa: SiteWit marketing platform operates with zero human intervention
“So there's no human intervention whatsoever. It's all machine based.”
Ricardo Lassa May 1, 2019 ▶ 4:05 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Insight
Lassa: Closed-loop marketing attribution drastically reduces customer churn
“Companies that actually know exactly how much money they put in and how much money they put out, Tend to churn way less.”
Ricardo Lassa May 1, 2019 ▶ 12:48 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Disclosure
Lassa: SiteWit's Series B pre-money valuation is about $36M
“So it's about that.”
Ricardo Lassa May 1, 2019 ▶ 15:59 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Disclosure
Lassa: SiteWit customers pay an average net of $30 to $60 monthly
“So, so our customers end up paying us on average between, I would say, 30 to 60 dollars.”
Ricardo Lassa May 1, 2019 ▶ 5:51 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Assertion Not checkable as stated
Lassa: SiteWit has 1.5M customers on its stats product
“We have a stats product, but we have a 1.5 million customers on the product.”
Ricardo Lassa May 1, 2019 ▶ 9:07 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Assertion Not checkable as stated
Lassa: SiteWit revenue has more than doubled annually
“It's been more than double you know, probably like every year, something like that.”
Ricardo Lassa May 1, 2019 ▶ 10:01 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Assertion Not checkable as stated
Lassa: SiteWit paid customer annual churn averages 30% to 45%
“We're seeing an average churn of, let's say between 30 to 45%.”
Ricardo Lassa May 1, 2019 ▶ 11:40 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Disclosure
Lassa: Almost all of SiteWit's business is driven by revenue-share partnerships
“Almost all our business through partnerships, but we have a revenue share model between everybody.”
Ricardo Lassa May 1, 2019 ▶ 14:20 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Disclosure
Lassa: SiteWit is closing a $5M Series B round
“So we're actually on the final stages of closing a series B and it's going to be a total of about five million dollars.”
Ricardo Lassa May 1, 2019 ▶ 15:20 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Disclosure
Lassa: SiteWit charges a 20% management fee on ad spend
“And then how we make money with, we charge a percentage management fee for the platform. 20% of the retail price. So for example, if you're spending 200 dollars on Google we, for it goes towards our platform and the rest goes into Google ad spend.”
Ricardo Lassa May 1, 2019 ▶ 3:39 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
Disclosure
SiteWit CEO: SiteWit has raised about $7M in total capital
“So total today, we've raised about a seven million dollars.”
Ricardo Lassa May 1, 2019 ▶ 6:58 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation
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