why aren't all 12 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Prediction Not checkable as stated
Lassa: SiteWit will probably be world's largest independent marketing platform in 2019
“We're probably going to be the largest independent marketing platform in the world 2019.”
Assertion Not checkable as stated
Lassa: SiteWit marketing platform operates with zero human intervention
“So there's no human intervention whatsoever. It's all machine based.”
Insight
Lassa: Closed-loop marketing attribution drastically reduces customer churn
“Companies that actually know exactly how much money they put in and how much money they put out, Tend to churn way less.”
Disclosure
Lassa: SiteWit's Series B pre-money valuation is about $36M
“So it's about that.”
Disclosure
Lassa: SiteWit customers pay an average net of $30 to $60 monthly
“So, so our customers end up paying us on average between, I would say, 30 to 60 dollars.”
Assertion Not checkable as stated
Lassa: SiteWit has 1.5M customers on its stats product
“We have a stats product, but we have a 1.5 million customers on the product.”
Assertion Not checkable as stated
Lassa: SiteWit revenue has more than doubled annually
“It's been more than double you know, probably like every year, something like that.”
Assertion Not checkable as stated
Lassa: SiteWit paid customer annual churn averages 30% to 45%
“We're seeing an average churn of, let's say between 30 to 45%.”
Disclosure
Lassa: Almost all of SiteWit's business is driven by revenue-share partnerships
“Almost all our business through partnerships, but we have a revenue share model between everybody.”
Disclosure
Lassa: SiteWit is closing a $5M Series B round
“So we're actually on the final stages of closing a series B and it's going to be a total of about five million dollars.”
Disclosure
Lassa: SiteWit charges a 20% management fee on ad spend
“And then how we make money with, we charge a percentage management fee for the platform. 20% of the retail price. So for example, if you're spending 200 dollars on Google we, for it goes towards our platform and the rest goes into Google ad spend.”
Disclosure
SiteWit CEO: SiteWit has raised about $7M in total capital
“So total today, we've raised about a seven million dollars.”