Lassa: SiteWit charges a 20% management fee on ad spend
Ricardo Lassa · 1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation · May 1, 2019 · at 3:39
Ricardo Lassa, co-founder and CEO of SiteWit, explains the monetization model of his automated digital marketing platform for small businesses.
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“And then how we make money with, we charge a percentage management fee for the platform. 20% of the retail price. So for example, if you're spending 200 dollars on Google we, for it goes towards our platform and the rest goes into Google ad spend.”
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