Disclosure
Wing Assistant triggered Google conversions using secret chat keywords
“Whenever The word beautiful would show up in the chat window. We would actually trigger a conversion.”
Assertion Not checkable as stated
Polzin: Wing recovered $41,000 from Google following nine-month ad fraud dispute
“I fought with Google quite a bit, actually, over nine months and good thing was that I had the data. I had the hard proof that that was happening, and with that data in place we were able to get that refund from Google. I actually wanted to have 60,000, but, w…”
Insight
Bottom-of-funnel search bidding minimizes landing page and demo complexity
“Because if someone searches Google for those keywords or those phrases, they're ready to buy, which Is fantastic, because it kept our website lean, like we didn't really need many landing pages, and we didn't need to be super creative with our sales calls or d…”
Assertion Not checkable as stated
Wing Assistant receives tens of thousands of job applicants monthly
“There are literally tens of thousands of applicants coming in every, every month, and they want to get hired, and many of those go to our chat.”
Assertion Not checkable as stated
Polzin: Wing Assistant has reached $25M in total sales
“With all that analytics set up in place, we're able to scale ultimately to twenty-five million total. That's where we are today”
Opinion
Wing is the first and only VA company offering direct self-checkout
“First, and I think we're still the only ones in the industry that offers that, right? To check out talent, ah, is, is not something you'll see often.”
Disclosure
Only 5% to 10% of Wing's traffic used direct self-checkout
“Only like five to 10% of our traffic would do that, because not everyone is quite ready to buy at that stage, so we still had about 90% of the traffic do, ah one of the other options.”
Disclosure
Wing tracked live chat conversions using the trigger word 'beautiful'
“We implemented an inconspicuous word. In this case, the word beautiful. And I had my, ah, web developer create a script that we implemented as a custom HTML tag. So, the script would actually pick up the chat, because the chat is displayed on the user's end, r…”
Disclosure
Wing logged bad traffic and job seekers using trigger word 'rats'
“We actually implemented the inconspicuous word rats. So a job seeker comes in, they say, hey, ah, I want a job, what do I need to do? Then nowadays my sales team would just say, oh rats, ah, sorry, this is the wrong way, but here's the link to do that. And by …”
Disclosure
Wing disabled website chat in India and the Philippines to cut waste
“We were able to basically understand, ok, we need to exclude India. We need to exclude the Philippines, ah, from our chat. So actually now when you're in those locations, our chat wouldn't even show up anymore. And we knew, ok, for our Google Ads, we need to m…”
Assertion Not checkable as stated
Wing Assistant secured a $41,000 refund from Google for ad fraud
“Ultimately we were able to get a 41,000 dollar refund for all this traffic that was basically yeah, thrown at us for no good reason.”
