Wing tracked live chat conversions using the trigger word 'beautiful'
Roland Polzin · How I leveraged marketing analytics to scale from $1M to $11M · Jul 20, 2023 · at 11:28
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Roland Polzin, co-founder of Wing Assistant, explains how his team solved the technical limitation of firing Google Tag Manager conversion events from live chat conversations.
0:00 / 0:41exact quote · 41.6s
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“We implemented an inconspicuous word. In this case, the word beautiful. And I had my, ah, web developer create a script that we implemented as a custom HTML tag. So, the script would actually pick up the chat, because the chat is displayed on the user's end, right? And so, whenever a lead would come in and they say, hey, I'm looking for ah, let's say social media manager, then I would say, oh, that's beautiful. We have that. Let's talk about that. And by me typing that in and showing up on the user's end, the Google tag manager would know, oh, that's a good lead, and they would instantly report it.”
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