This episode carries Roland Polzin's own address, with nobody on the show putting
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Roland Polzin describes the operational challenge of managing applicant volume arriving through customer sales channels.
0:00 / 0:10exact quote · 10.4s
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“There are literally tens of thousands of applicants coming in every, every month, and they want to get hired, and many of those go to our chat.”
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More from Roland Polzin
Disclosure
Wing Assistant triggered Google conversions using secret chat keywords
“Whenever The word beautiful would show up in the chat window. We would actually trigger a conversion.”
Roland PolzinJul 25, 2024▶ 9:30The Secret Virtual Assistant Marketplace SaaS CEO's Spent $25m on in 2023
AssertionNot checkable as stated
Polzin: Wing recovered $41,000 from Google following nine-month ad fraud dispute
“I fought with Google quite a bit, actually, over nine months and good thing was that I had the data. I had the hard proof that that was happening, and with that data in place we were able to get that refund from Google. I actually wanted to have 60,000, but, w…”
Roland PolzinJul 25, 2024▶ 15:34The Secret Virtual Assistant Marketplace SaaS CEO's Spent $25m on in 2023
Insight
Bottom-of-funnel search bidding minimizes landing page and demo complexity
“Because if someone searches Google for those keywords or those phrases, they're ready to buy, which Is fantastic, because it kept our website lean, like we didn't really need many landing pages, and we didn't need to be super creative with our sales calls or d…”
Roland PolzinJul 20, 2023▶ 4:25How I leveraged marketing analytics to scale from $1M to $11M
AssertionNot checkable as stated
Polzin: Wing Assistant has reached $25M in total sales
“With all that analytics set up in place, we're able to scale ultimately to twenty-five million total. That's where we are today”
Roland PolzinJul 25, 2024▶ 17:16The Secret Virtual Assistant Marketplace SaaS CEO's Spent $25m on in 2023
Opinion
Wing is the first and only VA company offering direct self-checkout
“First, and I think we're still the only ones in the industry that offers that, right? To check out talent, ah, is, is not something you'll see often.”
Roland PolzinJul 20, 2023▶ 6:50How I leveraged marketing analytics to scale from $1M to $11M
Disclosure
Only 5% to 10% of Wing's traffic used direct self-checkout
“Only like five to 10% of our traffic would do that, because not everyone is quite ready to buy at that stage, so we still had about 90% of the traffic do, ah one of the other options.”
Roland PolzinJul 20, 2023▶ 7:18How I leveraged marketing analytics to scale from $1M to $11M
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