Google Ads, every mention

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every year anyone Nathan Latka 878Michael Cooney 10Roland Polzin 8Peter Coppinger 7Nitesh Nandi 7Todd Fisher 6Ricardo Lassa 6Nick Hollinger 6Adam Sandman 5Robert Warner 4

Verbatim, from the transcripts: the passages where Google Ads comes up

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How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan Apr 8, 2026 · 1 mention

How Allo Reached $10M Revenue With 5,000 Customers Apr 1, 2026 · 1 mention

How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI Feb 4, 2026 · 4 mentions

  • ▶ 5:28 Matt Spiegel Uh, we went to, to Google advertising very quickly.
  • ▶ 7:01 Nathan Latka Was it Google ads? 2 times in the scene
  • ▶ 28:55 Nathan Latka You know, five K a month on Google ads, a couple of key conferences that they went to spending five to 10 K ultimately doubled down in 2020 with a 2.5 million dollar seed round where he sold caught between 15 and 20% of the business, broke…

From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook Dec 3, 2025 · 1 mention

  • ▶ 22:06 unnamed speaker And you also mentioned Google Ads right down in this area.

Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table Nov 26, 2025 · 5 mentions

  • ▶ 12:05 Callum McKeefery So if you wanted your, your rating to show up on your Google Ads, gold stars next to your ads, you had to work with one of the Google Seller Ratings partners, and we were one of those partners.
  • ▶ 15:28 unnamed speaker So just to be clear, if you were going to spend 500,000 dollars that last year on ads, how much was on Google ads versus LinkedIn ads? 3 times in the scene
  • ▶ 26:55 unnamed speaker The rest were Google ads.

AI Tool Hits $3.2m Revenue in 18 Months Using 7 Growth Tactics (Copy!) Jul 2, 2025 · 1 mention

  • ▶ 2:39 unnamed speaker I think the first original was we were testing a few channels, but you know, they were too expensive Google ads.

How I Built It: $6M/Year Email AI Platform (Bootstrapped) Jun 18, 2025 · 1 mention

How I Built my AI Tool SubMagic to $667k/Month With a Tiny Team and No Funding Jun 10, 2025 · 2 mentions

  • ▶ 26:05 David Zitoun Uh, I know that we're spending on Facebook ads, Google ads. 2 times in the scene

I spent $1m on Linkedin Ads and Added $3m of new Revenue, Paragon CMO Feb 25, 2025 · 1 mention

  • ▶ 17:06 unnamed speaker So you're not gonna, you're not gonna be able to measure attribution like you would Google Ads, where they're searching for a solution, they convert right away, so don't fall into it.

Sell SMB SaaS? He Generates $20m/yr using "Impossible" Outbound, Craver CEO Dec 3, 2024 · 2 mentions

  • ▶ 13:11 unnamed speaker And we have been able to do that successfully with Meta at one third of the cost of our Google Ads. 2 times in the scene

Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch Nov 5, 2024 · 2 mentions

The Secret Virtual Assistant Marketplace SaaS CEO's Spent $25m on in 2023 Jul 25, 2024 · 3 mentions

  • ▶ 0:39 Roland Polzin So this is, uh, our setup on Google ads and we upsold the existing customer base.
  • ▶ 3:57 Roland Polzin So this is our setup on Google Ads.
  • ▶ 16:17 Roland Polzin Um, yeah, so in the very early stages, right, as a new player in the virtual assistant industry trying to introduce technology into this space to really become a managed marketplace to ensure quality and to make those, make outsourcing…

This $100m ARR Company Is Making a Major Change to their Q3 2024 Marketing Strategy Jun 4, 2024 · 1 mention

How to Make $3m Building a Slack Clone with no money, experience, or sales team Jan 23, 2024 · 1 mention

  • ▶ 23:19 Nathan Latka There's no fixed CAC there, but when you, are you doing any paid marketing, Facebook, Google ads, et cetera?

This SaaS For Fund Manager's Just Hit $40k of MRR charing a % of AUM Managed Oct 12, 2023 · 1 mention

This Hotel Tech SaaS Just Exited to Constellation Group After Hitting 30% EBITDA Margin and sharing 25% of profits with employees Sep 25, 2023 · 1 mention

His First Exit Was for $200m, His Next Startup Hit $1m Then Almost Failed, Now 100% YoY Growth at Customer.ai with unique LLM model Sep 19, 2023 · 1 mention

  • ▶ 1:31 Nathan Latka He founded WordStream, a major AdWords and Facebook tool provider, which managed billion dollar ad spend and was acquired by Gennet for two hundred million in 2018.

How I leveraged marketing analytics to scale from $1M to $11M Jul 20, 2023 · 5 mentions

  • ▶ 0:55 Roland Polzin Over the next 20 minutes I'm gonna show you, um, how we, ah, basically where we started, um, at about one million in GSV, ah, talk a little bit about the value proposition, what we offer at Wing Assistant, about our customers, who they…
  • ▶ 4:59 Roland Polzin And, um, yeah, so this is just a screenshot of our Google Ad campaigns.
  • ▶ 13:41 Roland Polzin And we knew, ok, for our Google Ads, we need to make sure that we only target North America, because otherwise we'll just waste a ton of money on those Google Ads. 2 times in the scene
  • ▶ 16:56 Roland Polzin Which is the TikTok browser, but I also saw on the UTM that they were coming from Google Ads, so it doesn't make any sense, because Google does not, they, they're competitors, essentially, right?

The Sales & Marketing Tech Stack to Scale Successfully from $1 - $100M+ ARR Jul 4, 2023 · 1 mention

  • ▶ 12:16 Phil Rader And then invest in channels that are working, that's constantly doing marketing analytics on where's the marketing spend returning the most revenue, and making sure that you're not spending money on Facebook and Google ads that aren't…

Rare! A YC company that profits $300k/mo, $25m revenue Jun 7, 2023 · 1 mention

  • ▶ 23:54 Ivan Sabayev Uh, so we're still aggressive on, uh, Google ads, Facebook ads, and other, uh, sources of, uh, paid marketing.

SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More! May 12, 2023 · 1 mention

  • ▶ 12:15 Eric Siu So, CRO agency, best marketing agency, Google Ads agency, right?

How I Built a Media Company (within Gainsight) that Created a $1B Brand May 5, 2023 · 1 mention

  • ▶ 6:24 Anthony Kennada Um, you know, I wasn't going to be the best early marketer to come in and have strong conviction on like Google, you know, AdWords and how to, how to run a paid campaign and all that.

30 Customers Pay Him $20k/year, $150k Cash in Bank on track for $1m ARR This Year for Analytics Tool Apr 24, 2023 · 1 mention

  • ▶ 2:00 Sevo Unistov So, uh, we're responsible for growing revenue from digital channels, like Google ads, Facebook ads, landing pages, conversion rates, uh, and typically we just were responsible for the whole channel.

24 Year Old Invests $340k of His Own Savings to Launch new AirBNB Data Tool Dec 30, 2022 · 1 mention

  • ▶ 13:51 Notrum Robin Um, also we're going to be using a lot of YouTube ads, Google ads, and Instagram ads to really scale it up now that we're nationwide.

How I competed with $1M at TaxTaker vs. $100M in competitor funding Nov 18, 2022 · 1 mention

  • ▶ 18:53 Ari Salafia On Google Ads, they're active on campaigns, LinkedIn, and Twitter, like, by the time we show up, they've seen the impressions five, 10, 15 times, and they're like, cool, yeah,

How my $5k hobby project used 1 to many selling to reach $700k ARR in a year Nov 11, 2022 · 4 mentions

  • ▶ 1:54 Robert Warner Um, sat in the room at the back with my business partner, Joe, and together we built a white label digital marketing agency specializing in Google Ads.
  • ▶ 7:06 Robert Warner PPC Ad Lab, essentially, it's Google Advertiser data. 3 times in the scene

How I Generated $250M In Leads As A One Person Marketing Team Nov 7, 2022 · 1 mention

  • ▶ 21:27 John Doherty How many leads, how many calls, according to our model, how much revenue did that make us, how much did we spend on Google Ads, et cetera, what's our ROI or ROAS from these different channels, and across all ads, and that, that lets me…

How I hit $5m ARR, kept control using 3 different debt providers Oct 21, 2022 · 1 mention

  • ▶ 16:57 Steve Benson oh, I've, I've got this funnel over here, Google ads, and I pour, you know, 20 grand into it a month, and 25 grand comes out the bottom, so of course I should do that every month.

How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers) Oct 17, 2022 · 1 mention

  • ▶ 18:03 Cody McLain I, I didn't do any investment other than I built a website and I put in some Google ads and we got our first customer, which ended up being this customer called Cleanify, which was this cleaning agent service nationwide.

How We Acquired our PLG Competitor to Break $30m in Revenue Oct 8, 2022 · 1 mention

  • ▶ 5:59 James Isilay So the typical capture demand strategy is really, you know, SEO, Google Ads, LinkedIn, you know, bidding on the keywords that, that our users are looking for.

How Flatfile Built $100m+ WarChest to Create Data Onboarding Category, Hit $6m ARR Sep 30, 2022 · 2 mentions

  • ▶ 4:47 David Boscovic And then I like, I stuck it up on Google ads and I like, I think it's been like, 50 dollars a week. 2 times in the scene

How she broke $25k MRR SaaS revenue by starting off as an OKR coach Aug 21, 2022 · 1 mention

I love these guys. 3 co-Founders bootstrap to $2m in ARR. Beautiful business. Jul 30, 2022 · 1 mention

  • ▶ 13:41 Raphael Mason Like, we, we think we optimize them, and it seems to work because we have customers, these pages bring customers, but, um, yeah, we did try a little Google AdWords, a little bit like Capterra ads, but we, we canceled these.

$0 to $2m in 6 months helping SaaS companies hire engineers fast Jul 18, 2022 · 1 mention

  • ▶ 14:49 Chad Ingram You know, marketing, digital marketing, you know, AdWords, Facebook, whatever to, to gather applicants.

He's the Real Unicorn: Bootstrapped to $10m, Owns 100%, Shares Profits with Team Jun 28, 2022 · 5 mentions

  • ▶ 5:20 Adam Sandman So, first of all, I would recommend what we did is do AdWords, do paid search, find which keywords you rank for, find the competitiveness of those keywords on paid search, and then translate them over to content writing in organic, in the… 2 times in the scene
  • ▶ 9:14 Adam Sandman So back then we were already spending about four to 5000 in AdWords spend. 3 times in the scene

$10m revenue founder uses debt to get leverage in $22m Series B for help desk software Jun 20, 2022 · 7 mentions

  • ▶ 6:50 Nitesh Nandi It will not be as optimal as it would have been before, uh, because, uh, you are competing on the same AdWords, same, same keywords bidding on the same words. 7 times in the scene

15 year old launches unique app, breaks $1m revenue, raises $10m May 29, 2022 · 2 mentions

  • ▶ 10:59 Mort Fertel Um, right now it is mostly word of mouth on the demand side is also, and we do quite a bit of Google ads, um, that drives the platform. 2 times in the scene

Bootstrapper killing his VC backed rivals who raised $500m+ Apr 30, 2022 · 10 mentions

  • ▶ 17:52 Michael Cooney Now, you're going to ask, what are you talking about Google Ads? 5 times in the scene
  • ▶ 21:00 Michael Cooney The top one, the one that brought the most was Google Ads, even though we were under pressure there. 4 times in the scene
  • ▶ 23:16 Michael Cooney What you'll find is, in the, in the first year, Google Ads is great.

3 things this $2m revenue bootstrapper would do differently Apr 27, 2022 · 1 mention

  • ▶ 6:21 Bohumil Pokštefl We were not sure if we're gonna do, ah, Google Ads, if we're gonna do, ah, search engine optimization, if we're gonna do referrals.

Raising $6m Now? Software Platform Helps 70 SaaS Companies Hire Sales Reps Mar 31, 2022 · 1 mention

How this Reporting Tool Bootstrapped to $4.2m ARR, 2600 Customers Feb 21, 2022 · 1 mention

  • ▶ 13:21 Nathan Latka But doesn't that require your engineers to build the Google AdWords integration or the, you know, LinkedIn pages integrations or SEMrush integration or no?

Bootstrapped To $1m With Cookie Monitoring and Security SaaS Feb 17, 2022 · 4 mentions

Workplace Management SaaS Hits $4.7m in ARR, up 70% YoY, Price Increase Added $55k/mo last 20 days Feb 14, 2022 · 2 mentions

Bootstrapped to $10m in India, Now Raising to Introduce Call Center Software to US Jan 5, 2022 · 1 mention

Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation Nov 9, 2021 · 1 mention

  • ▶ 5:46 Dan Mockroff Like, once we launched on Product Hunt, um, most of it was, like, SEO and, and direct traffic, uh, and, like, we listed on a few platforms, like Capterra, for example, or GetApp, uh, and at the moment, we're, like, essentially trying,…

Resurface Is On Prem API Management for HealthCare, $5k/year per Managed Node, $2m Raised Nov 7, 2021 · 1 mention

Billion Dollar SaaS Founders Rely on This Secret Sales Strategy Nov 5, 2021 · 4 mentions

  • ▶ 3:03 Garrett Mehrguth Let's go to Google ads is somehow this like default mentality, but the problem with Google ads is it has intent, but not firm graphics. 2 times in the scene
  • ▶ 7:53 Garrett Mehrguth So you decrease your no show rates and we're essentially helping them drive pipeline, whether it's through convo ads, organic, or even let's say Google ads.
  • ▶ 18:11 Garrett Mehrguth Um, everybody's getting their butt kicked on LinkedIn, and they can't scale on Google ads.

FreightWaves Hits $30m Revenue, Spends No Money on CAC, Media Business Winning Oct 11, 2021 · 1 mention

  • ▶ 5:59 Craig Fuller So we didn't start spending any, I think most SaaS companies sort of do the first thing they do is they go and do AdWords through Google to sort of get sort of drive activity, and then they hire a business development team.

Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform Aug 31, 2021 · 4 mentions

  • ▶ 4:37 Josh Fraser Uh, I come from digital marketing, so I have pretty good Google AdWords presence. 4 times in the scene

Reviews.io Breaks $10m ARR Bootstrapped, Growing 150% YoY Aug 16, 2021 · 1 mention

  • ▶ 4:28 Tom Goodwin So, you know, um, we're also Google accelerating, so we can push stars through into the Google AdWords, which can reduce your cost per click, um, with, and, uh, you know, in Google shopping as well, really making sure that that,

Egypt Based Seafood Marketplace Launches, Does 70 Orders, Makes 15% Commission Aug 7, 2021 · 2 mentions

  • ▶ 5:48 Ahmed Shalabi Uh, digital marketing, um, just, uh, small campaigns on Facebook and Google ads. 2 times in the scene

CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now Jul 15, 2021 · 1 mention

  • ▶ 8:32 Pan Dezarellis So now we're investing in the sales organization and, you know, doing some marketing and spending some money on AdWords and LinkedIn, et cetera.

HRForecast Bootstrapped to $3m, Signed $300k Deal, How They Handle Profits Jun 4, 2021 · 3 mentions

Copy his Playbook: His First $25k in MRR Came From Affiliates Apr 25, 2021 · 1 mention

  • ▶ 10:01 Zach Hedges Oh, uh, Facebook, LinkedIn, a little bit, um, some Google ads, some, you know, just Facebook.

Developer Goes from Freelancer to SaaS Founder With Simple Playbook (Copy it!) Apr 18, 2021 · 1 mention

  • ▶ 11:02 Andy Cloke So going after people doing like Facebook ads reporting and like AdWords and stuff like that.

Rokt Breaks $90m Gross Profit Coming out of Pandemic, 3 Revenue LInes, $500m+ Valuation? Mar 22, 2021 · 1 mention

  • ▶ 15:50 Bruce Buchanan So we are net negative churn, if you will, on our e-commerce clients, but on our advertising or product sale clients, it's a bit more fickle, like, you know, whatever products being sold and whatever, you know, sort of like Google AdWords

Wild! He Presold $250k Of His SaaS Idea. Now wants to beat SEMRush Feb 13, 2021 · 1 mention

How Loomly Hit 7k Customers, $4.2m SaaS Revenue Starting With An Agency Feb 6, 2021 · 1 mention

  • ▶ 11:37 Thibaut Clément Uh, we have terrific reviews on all the websites, like, you know, G to crowd and Capterra, and we do some AdWords.

WIldJar Call Tracking, a 5 person $2m Revenue Business, wow! Dec 16, 2020 · 3 mentions

  • ▶ 4:09 James O'Neill So using like optimizely for like split testing to just show, you know, landing page from Google ads. 2 times in the scene
  • ▶ 9:49 James O'Neill Uh, yeah, so I don't have last month spend, but the month before we spent like 900 dollars on Google ads.

ClearView Is HootSuite for Lawyers, Hits $2.3m Revenue, Would Look at Exiting for $6m Oct 27, 2020 · 1 mention

  • ▶ 9:24 Nathan Latka So I've got you 30% off along with a hundred dollars in free AdWords credit.

Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch Oct 20, 2020 · 2 mentions

  • ▶ 9:18 Nathan Latka So I've got you 30% off along with a hundred dollars in free AdWords credit to grab it.
  • ▶ 16:27 Grant Deken Uh, we haven't done a lot of paid at surprisingly Facebook has worked better than AdWords.

UBIweb Makes $1.7m/year Helping Plumbers Launch Websites Oct 17, 2020 · 2 mentions

Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands Oct 6, 2020 · 1 mention

OnFleet Flirting With $10m ARR Processing 3m Deliveries Per Month for 900 Customers Sep 29, 2020 · 1 mention

FlyPlugins Hits $500k/yr For Wordpress Addons Sep 22, 2020 · 1 mention

  • ▶ 8:45 Nathan Latka So, I've got you 30% off, along with a hundred dollars in free AdWords credit.

Visably Helps You Manage Search Exposure, $700k Raised, Pre-Revenue, Launch Soon Sep 6, 2020 · 1 mention

  • ▶ 9:44 Chris Dickey People are spending a lot of money on, um, on, on paid campaigns and on Google ads.

NoCSDegree used HackerNews and ProductHunt to Get 4500 Subs, $15k in Revenue Aug 31, 2020 · 1 mention

WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners Aug 25, 2020 · 1 mention

  • ▶ 11:51 Nathan Latka So you're not concerned about one of those white label partners really going all in launching Google ads that say, Hey, get WP buffs at 20% off pay, you know, 160 bucks a month instead of on their website.

BrainTrust is Fiverr Owned by The Talent via Crypto Token Aug 24, 2020 · 1 mention

ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR Aug 23, 2020 · 1 mention

  • ▶ 13:20 Justin Duke I think around last year, I messed around with just sort of doing some AdWords stuff, seeing if that was going to be a useful channel.

Kovai $8.5m Revenue, India Bootstrapped, 3 Core SaaS Products Aug 21, 2020 · 1 mention

Wavve Hits 9k For Audio Video Tool, $70k Monthly Profits! Aug 19, 2020 · 1 mention

  • ▶ 26:06 Baird Hall Well, I know we're paid, you know, we do a lot of paid search and Google ad search

Closet.Tools 1 Man Show, $250k Profits, $360k in Revenue, Wow! Aug 4, 2020 · 1 mention

SalesRoads: SaaS Companies Hire Him To Build SDR Team Aug 3, 2020 · 1 mention

1Huddle Hits $3.5m in Revenue, 250 Customers, Can He Get $30m Valuation on $10m Series A? Jul 19, 2020 · 1 mention

Gus Chat Raising $5m on $15m Pre Right Now. Are The Worth That Much? Jul 6, 2020 · 1 mention

  • ▶ 8:25 Nathan Latka So I've got you 30% off along with a hundred dollars in free AdWords credit.

Reveleer Hits $8m ARR, New CEO Gets 10% to Reboot Company, $18m Raised, Raising New $10m Now Jun 29, 2020 · 1 mention

Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite Jun 24, 2020 · 1 mention

  • ▶ 12:52 Bo Pokstefl It depends if we are testing new campaigns on Google ads, uh, we are testing some older alternative, uh,

Can SlidesUp Actually Threaten CVent, Bizzabo? Jun 22, 2020 · 1 mention

  • ▶ 8:25 Nathan Latka So I've got you 30% off, along with a hundred dollars in free AdWords credit.

VisitorQueue Hits $270k Revenue, Powers Your Sales Team ABM Jun 20, 2020 · 9 mentions

  • ▶ 6:26 Nick Hollinger Uh, we used, uh, we used different, uh, Google analytics, uh, sorry, Google AdWords, Facebook, uh, 3 times in the scene
  • ▶ 8:40 Nathan Latka You talked to us about your early channels, Google AdWords. 3 times in the scene
  • ▶ 14:24 Nick Hollinger Like, uh, we, seven grand was an increase, seven grand ad spend for, uh, Google AdWords was an increase from five the month before, and still seeing how an increase, because if, if we're going to require that you spend the 14 grand on… 3 times in the scene
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