Assertion Not checkable as stated
Agendrix was valued at nearly $3M on just $30k ARR in 2016
“That was in 2016 when I joined and I think the valuation was perhaps three million dollars almost. And the company was doing 30,000 dollars AR.”
Disclosure
Agendrix uses French labor laws as a competitive moat against US giants
“We voluntarily decided to focus on French markets. They were a bit less crowded than the U S or English speaking markets because of our largest world competitors. And there are some work laws and labor laws, which are very specific to different regions, especi…”
Disclosure
Agendrix's institutional buyout debt carries a 10% variable interest rate
“More, more low double digit. It's pretty high. I'd say around 10 variable, but it goes with The advantage we had in increasing our percentage in the business.”
Prediction Not checkable as stated
Agendrix's price hike generated $55k in new MRR in one month
“We're going to get about 55,000 MR in January, just from the price increase. And most likely another 20 when the annual Contracts come due for renewal at the end of this year because they delayed the increase.”
Opinion
Charlin: Facebook ads became 'shitty' for SaaS customer acquisition
“We use a few years back to be on Facebook. It was good, but it became, sorry to say, I don't want to say a wrong word, but shitty.”
Disclosure
Agendrix raised $3M to buy back a retiring founder's equity
“That's a public number, but in total we raised about three million dollars to buy everything back.”
Assertion Not checkable as stated
Charlin: Agendrix grew ARR 46% year-over-year from $2.65M
“Roughly 2,000,065. So 2.65000000. Sorry. So that's about 46% year over year growth in AR.”
Disclosure
Agendrix raised only $350k in total growth equity
“We raised about in USD was 350,000 back in September, 2016. That's the only time we actually raised growth capital.”
Disclosure
Agendrix used debt and institutional equity to buy out a co-founder
“So the financial institutions basically bought half the shares Andre ad. Yep. And then for the other half, they basically lent money to the company, but it was only for a second. Sign in a paper, and that money then went to Andre. That would allow us, the comp…”
Disclosure
Agendrix's buyout debt is interest-only for five years
“Five years with no capital. And then in five years, we have to renegotiate.”
Assertion Not checkable as stated
Agendrix enacted an average customer price increase of 26%
“So that's, so the average increase is about. 26%. Well, if you compound everything, depending on our customer split right now.”
Assertion Not checkable as stated
Charlin: Agendrix had 9% gross revenue churn in 2021
“Nine percent.”
Assertion Not checkable as stated
Charlin: Agendrix achieved 11% to 12% revenue expansion in 2021
“Between 11 and 12.”
Assertion Not checkable as stated
Agendrix's customer acquisition cost is between $500 and $600
“I've been anywhere between 506 hundred.”
Insight
Diversifying beyond restaurants saved Agendrix during COVID-19 lockdowns
“I wanted us to diversify into recession proof or recession resistant industries. So we went into drug stores, retail sports goods, things that, that would pass through this and we're keeping that effort, which has proven to be one of the best decisions ever, e…”
Assertion Not checkable as stated
Agendrix absorbed all five agency employees upon pivoting to SaaS
“No, they shut it down and they moved all the employees with a big total of five people with the new product at Gendrix.”
Assertion Not checkable as stated
Agendrix's average contract value is $1,100 per year
“So in USD right now, our ACV is 1100 dollars. So if you divide that by 12, it would give you roughly 90, 92 dollars.”
