Jun 20, 2022 · 19m · top-founders

$10m revenue founder uses debt to get leverage in $22m Series B for help desk software

Nitesh Nandi · 8m spoken Nathan Latka · 7m spoken
0:00 / 0:00

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Nathan Latka interviews Hiver CTO and co-founder Nitesh Nandi on scaling their Gmail-integrated help desk platform toward a $10 million ARR run rate. Nitesh shares insights into customer acquisition, maintaining negative net churn, and using $4 million in venture debt to gain leverage in their $22 million Series B round.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 48.4% of the talking time here. How this is scored →

Nathan as informed peer 6.3 Guest teaching 1.0 Guest disagreement 0.3 Nathan pushing back 1.8
05100:0010:000:43–2:46 · Nathan as informed peer 6/10 Introducing Nitesh Nandi and Hiver Nathan introduces Hiver and immediately digs into distribution numbers and user acquisition channels, asking precise questions about marketplace downloads vs signups. Nitesh shares straightforward numbers about customer base and signup volume.2:46–5:14 · Nathan as informed peer 7/10 User Onboarding, Pricing Model, and Revenue Trajectory Nathan leverages historical data from his previous 2018 interview with Hiver's co-founder, calculating the 4x ARPU increase and estimating monthly revenue at $850k. Nitesh clarifies that the 2018 guest was his co-founder Neeraj and confirms the revenue math.5:14–9:58 · Nathan as informed peer 7/10 Series B Capital Allocation and Customer Acquisition Strategy Nathan drills into CAC payback dynamics, calculating a 3-month payback on $1,600 CAC against a $500/month customer. He also live-searches keywords to evaluate organic rankings against competitor Front.10:01–14:26 · Nathan as informed peer 7/10 Sponsor Break: Kolide Endpoint Security Following the sponsor read, Nathan presses Nitesh on secondary liquidity in their $22M Series B and explores the debt financing terms. Nitesh explains why keeping all capital on the balance sheet and using debt under 10% interest for pre-Series B runway made sense.14:26–16:54 · Nathan as informed peer 6/10 Company Growth, Valuation, and Team Expansion Nathan calculates implicit valuation metrics ($180M pre-money / $200M post-money) assuming a typical 10% dilution on a $22M round and asks about hiring in Bangalore. Nitesh confirms the headcount and geographic distribution of the team.16:54–18:25 · Nathan as informed peer 5/10 The Famous Five Questions Standard rapid-fire Famous Five wrap-up covering reading habits, tools, sleep, and retrospective advice, finished by Nathan's comprehensive summary of Hiver's financial metrics.0:43–2:46 · Guest teaching 1/10 Introducing Nitesh Nandi and Hiver Nathan introduces Hiver and immediately digs into distribution numbers and user acquisition channels, asking precise questions about marketplace downloads vs signups. Nitesh shares straightforward numbers about customer base and signup volume.2:46–5:14 · Guest teaching 2/10 User Onboarding, Pricing Model, and Revenue Trajectory Nathan leverages historical data from his previous 2018 interview with Hiver's co-founder, calculating the 4x ARPU increase and estimating monthly revenue at $850k. Nitesh clarifies that the 2018 guest was his co-founder Neeraj and confirms the revenue math.5:14–9:58 · Guest teaching 1/10 Series B Capital Allocation and Customer Acquisition Strategy Nathan drills into CAC payback dynamics, calculating a 3-month payback on $1,600 CAC against a $500/month customer. He also live-searches keywords to evaluate organic rankings against competitor Front.10:01–14:26 · Guest teaching 1/10 Sponsor Break: Kolide Endpoint Security Following the sponsor read, Nathan presses Nitesh on secondary liquidity in their $22M Series B and explores the debt financing terms. Nitesh explains why keeping all capital on the balance sheet and using debt under 10% interest for pre-Series B runway made sense.14:26–16:54 · Guest teaching 1/10 Company Growth, Valuation, and Team Expansion Nathan calculates implicit valuation metrics ($180M pre-money / $200M post-money) assuming a typical 10% dilution on a $22M round and asks about hiring in Bangalore. Nitesh confirms the headcount and geographic distribution of the team.16:54–18:25 · Guest teaching 0/10 The Famous Five Questions Standard rapid-fire Famous Five wrap-up covering reading habits, tools, sleep, and retrospective advice, finished by Nathan's comprehensive summary of Hiver's financial metrics.0:43–2:46 · Guest disagreement 0/10 Introducing Nitesh Nandi and Hiver Nathan introduces Hiver and immediately digs into distribution numbers and user acquisition channels, asking precise questions about marketplace downloads vs signups. Nitesh shares straightforward numbers about customer base and signup volume.2:46–5:14 · Guest disagreement 0/10 User Onboarding, Pricing Model, and Revenue Trajectory Nathan leverages historical data from his previous 2018 interview with Hiver's co-founder, calculating the 4x ARPU increase and estimating monthly revenue at $850k. Nitesh clarifies that the 2018 guest was his co-founder Neeraj and confirms the revenue math.5:14–9:58 · Guest disagreement 1/10 Series B Capital Allocation and Customer Acquisition Strategy Nathan drills into CAC payback dynamics, calculating a 3-month payback on $1,600 CAC against a $500/month customer. He also live-searches keywords to evaluate organic rankings against competitor Front.10:01–14:26 · Guest disagreement 1/10 Sponsor Break: Kolide Endpoint Security Following the sponsor read, Nathan presses Nitesh on secondary liquidity in their $22M Series B and explores the debt financing terms. Nitesh explains why keeping all capital on the balance sheet and using debt under 10% interest for pre-Series B runway made sense.14:26–16:54 · Guest disagreement 0/10 Company Growth, Valuation, and Team Expansion Nathan calculates implicit valuation metrics ($180M pre-money / $200M post-money) assuming a typical 10% dilution on a $22M round and asks about hiring in Bangalore. Nitesh confirms the headcount and geographic distribution of the team.16:54–18:25 · Guest disagreement 0/10 The Famous Five Questions Standard rapid-fire Famous Five wrap-up covering reading habits, tools, sleep, and retrospective advice, finished by Nathan's comprehensive summary of Hiver's financial metrics.0:43–2:46 · Nathan pushing back 2/10 Introducing Nitesh Nandi and Hiver Nathan introduces Hiver and immediately digs into distribution numbers and user acquisition channels, asking precise questions about marketplace downloads vs signups. Nitesh shares straightforward numbers about customer base and signup volume.2:46–5:14 · Nathan pushing back 2/10 User Onboarding, Pricing Model, and Revenue Trajectory Nathan leverages historical data from his previous 2018 interview with Hiver's co-founder, calculating the 4x ARPU increase and estimating monthly revenue at $850k. Nitesh clarifies that the 2018 guest was his co-founder Neeraj and confirms the revenue math.5:14–9:58 · Nathan pushing back 3/10 Series B Capital Allocation and Customer Acquisition Strategy Nathan drills into CAC payback dynamics, calculating a 3-month payback on $1,600 CAC against a $500/month customer. He also live-searches keywords to evaluate organic rankings against competitor Front.10:01–14:26 · Nathan pushing back 3/10 Sponsor Break: Kolide Endpoint Security Following the sponsor read, Nathan presses Nitesh on secondary liquidity in their $22M Series B and explores the debt financing terms. Nitesh explains why keeping all capital on the balance sheet and using debt under 10% interest for pre-Series B runway made sense.14:26–16:54 · Nathan pushing back 1/10 Company Growth, Valuation, and Team Expansion Nathan calculates implicit valuation metrics ($180M pre-money / $200M post-money) assuming a typical 10% dilution on a $22M round and asks about hiring in Bangalore. Nitesh confirms the headcount and geographic distribution of the team.16:54–18:25 · Nathan pushing back 0/10 The Famous Five Questions Standard rapid-fire Famous Five wrap-up covering reading habits, tools, sleep, and retrospective advice, finished by Nathan's comprehensive summary of Hiver's financial metrics.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 59.1% · guest 40.9%0:00 · Nathan 59.1% · guest 40.9%3:00 · Nathan 37% · guest 63%3:00 · Nathan 37% · guest 63%6:00 · Nathan 32.5% · guest 67.5%6:00 · Nathan 32.5% · guest 67.5%9:00 · Nathan 56.5% · guest 43.5%9:00 · Nathan 56.5% · guest 43.5%12:00 · Nathan 55.8% · guest 44.2%12:00 · Nathan 55.8% · guest 44.2%15:00 · Nathan 43.3% · guest 56.7%15:00 · Nathan 43.3% · guest 56.7%18:00 · Nathan 63.8% · guest 36.2%18:00 · Nathan 63.8% · guest 36.2%
Sharpest disagreement ▶ 9:09 Pushing back on limitations of building on Gmail

Nitesh qualifies Nathan's assumption about platform risk, acknowledging interface constraints while defending the strategic advantage of not reinventing the wheel.

Hardest push from Nathan ▶ 12:37 Probing why founders did not take secondary liquidity

Nathan challenges Nitesh on why the founders didn't take cash off the table with a private equity lead like K1, pressing on the secondary share allocation.

Biggest teaching moment ▶ 4:28 Correcting host on previous interview guest

Nitesh corrects Nathan's recollection of having interviewed him in 2018, noting that Nathan had actually interviewed his co-founder Neeraj.

Nathan holds their own ▶ 7:45 Instant payback period calculation

Nathan immediately calculates the exact unit economics from Nitesh's $1,600 CAC and $500 ARPU to deduce a three-month payback schedule.

the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Introducing Nitesh Nandi and Hiver 6102 Nathan introduces Hiver and immediately digs into distribution numbers and user acquisition channels, asking precise questions about marketplace downloads vs signups. Nitesh shares straightforward numbers about customer base and signup volume.
User Onboarding, Pricing Model, and Revenue Trajectory 7202 Nathan leverages historical data from his previous 2018 interview with Hiver's co-founder, calculating the 4x ARPU increase and estimating monthly revenue at $850k. Nitesh clarifies that the 2018 guest was his co-founder Neeraj and confirms the revenue math.
Series B Capital Allocation and Customer Acquisition Strategy 7113 Nathan drills into CAC payback dynamics, calculating a 3-month payback on $1,600 CAC against a $500/month customer. He also live-searches keywords to evaluate organic rankings against competitor Front.
Sponsor Break: Kolide Endpoint Security 7113 Following the sponsor read, Nathan presses Nitesh on secondary liquidity in their $22M Series B and explores the debt financing terms. Nitesh explains why keeping all capital on the balance sheet and using debt under 10% interest for pre-Series B runway made sense.
Company Growth, Valuation, and Team Expansion 6101 Nathan calculates implicit valuation metrics ($180M pre-money / $200M post-money) assuming a typical 10% dilution on a $22M round and asks about hiring in Bangalore. Nitesh confirms the headcount and geographic distribution of the team.
The Famous Five Questions 5000 Standard rapid-fire Famous Five wrap-up covering reading habits, tools, sleep, and retrospective advice, finished by Nathan's comprehensive summary of Hiver's financial metrics.

Statements from this episode (6)

Assertion Not checkable as stated
Nandi: Hiver has close to 1,700 business customers globally
“We have close to 1700 businesses globally using the product.”
Nitesh Nandi Jun 20, 2022 ▶ 1:14
Assertion Not checkable as stated
Hiver generates 300 to 400 signups per month
“We get close to around 300 to 400 signups.”
Nitesh Nandi Jun 20, 2022 ▶ 2:31
Assertion Supported
Nandi: Hiver raised $22 million in Series B round
“We raised twenty two million in the last round.”
Nitesh Nandi Jun 20, 2022 ▶ 5:40
Assertion Not checkable as stated
Nandi: Hiver spends around $1,600 per customer acquired via Google
“We spend close to around around, around 1600 to get a customer from Google.”
Nitesh Nandi Jun 20, 2022 ▶ 7:32
Assertion Not checkable as stated
Hiver maintains negative two percent net MRR churn
“We have close to around minus two percent net MRR churn at this point of time.”
Nitesh Nandi Jun 20, 2022 ▶ 11:24
Assertion Not checkable as stated
Hiver employs around 120 full-time staff
“We have close to around one 20 folks at this point of time.”
Nitesh Nandi Jun 20, 2022 ▶ 16:14
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