StarZero All shows Try the podcast clipper →

Pan Dezarellis

Founder & CEO, Convert Group · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveauthorLinkedIn ↗convertgroup.com ↗

In 2014, he founded Convert Group and built it into a SaaS data collaboration and intelligence platform used by retailers and FMCG companies. Previously CEO of online retailer Buldoza, he served as the first Director General of the Greek eCommerce Association and co-authored two exit strategy books.

15statements → 10claims → 1claims resolved → 4/5average certainty → 1.2/5average debate potential →

1 supported 0 partly supported 0 contradicted 9 not checkable as stated how the 10 claims stand · each chip opens the sources

10 assertions · 1 insight · 4 disclosures · every statement was checked. The predictions and assertions are the 10 claims: statements the public record can support or contradict. 1 is resolved, and 9 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Pan argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Dezarellis: Athens engineers cost half to a quarter of European rates
“And we can get them half the price that someone can get them in the rest of the Europe or a quarter of the price.”
Pan Dezarellis Jul 15, 2021 ▶ 13:09 CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Pan Dezarellis on measured tape to publish a rate. This says nothing about how they speak.

Everything Pan Dezarellis said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Dezarellis: Securing retailer data access is harder than selling to CPG brands
“The difficult part for our salespeople is to convince the retailers. So go around to Carrefour, Ajo, Deleuze, or, you know, PillPack, if it was, if they were interested to give us data, and convince them to give us access to their systems. Because what we do, …”
Pan Dezarellis Jul 15, 2021 ▶ 10:37 CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
Assertion Supported
Dezarellis: Athens engineers cost half to a quarter of European rates
“And we can get them half the price that someone can get them in the rest of the Europe or a quarter of the price.”
Pan Dezarellis Jul 15, 2021 ▶ 13:09 CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
Assertion Not checkable as stated
Dezarellis: Senior engineers in Greece make at most €60,000 annually
“Well, that would be, you know, about 60,000 euros maximum per year.”
Pan Dezarellis Jul 15, 2021 ▶ 13:18 CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
Assertion Not checkable as stated
Dezarellis: Deloitte and EY Both Bid to Buy Convert Group's Consultancy
“Both Deloitte and EY bid to buy our consultancy.”
Pan Dezarellis Jul 15, 2021 ▶ 2:29 CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
Assertion Not checkable as stated
Dezarellis: Convert Group Sold Services Arm at ~1x Revenue Valuation
“Well, it's about the one times the revenues, you know, since we are in, in in services or something like that.”
Pan Dezarellis Jul 15, 2021 ▶ 2:50 CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
Assertion Not checkable as stated
Dezarellis: Convert Group doubled ARR from €800k to €1.6M in 2021
“Well last year we were about double of that, 800. And this year, again, we are double of that. So every year we go you know, double times our ARR.”
Pan Dezarellis Jul 15, 2021 ▶ 5:17 CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
Disclosure
Dezarellis: Convert Group is raising €3M now and €6M Series A next year
“That's three million euros now and about six million euros in a series A next year. That's your plan.”
Pan Dezarellis Jul 15, 2021 ▶ 5:34 CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
Assertion Not checkable as stated
Convert Group Secures 15 of Top 20 FMCG Multinationals at €20k ACV
“We have 15 of the 20 biggest multinationals in fast-moving consumer goods and consumer healthcare, and they give us contracts of about, it's enterprise contracts, about 20,000 euros per year on average.”
Pan Dezarellis Jul 15, 2021 ▶ 6:31 CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
Assertion Not checkable as stated
Convert Group reports 2.5% annual logo churn and -5% net churn
“We have 2.5 churn monthly or annually. This is annually. And talking about logo churn, because if we, if I tell you about our you know, our net churn and money, we are minus five percent.”
Pan Dezarellis Jul 15, 2021 ▶ 7:32 CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
Assertion Not checkable as stated
Convert Group grew with zero sales or marketing staff until 2021
“We didn't have any marketing department and we didn't have any salespeople. It was happening organic up to today.”
Pan Dezarellis Jul 15, 2021 ▶ 8:23 CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
Disclosure
Dezarellis: Convert Group co-founders own 60% equity combined
“Well, me and my partner, Elena, it's two of us, we have 60%. So 30% me and 30% Elena.”
Pan Dezarellis Jul 15, 2021 ▶ 13:34 CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
Disclosure
Dezarellis: Unifund owns 17% of Convert Group following €1.2M investment
“And we have one fund called Unifund that invested in us at 1.2 million. They have 17%.”
Pan Dezarellis Jul 15, 2021 ▶ 13:44 CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
Assertion Not checkable as stated
Dezarellis: Convert Group Consultancy Reached About €2M in Annual Revenue
“We reached about two million euros in annual revenues.”
Pan Dezarellis Jul 15, 2021 ▶ 1:27 CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
Disclosure
Dezarellis: Convert Group raised €1.2M two years ago for SaaS product
“We've raised about one, two, we've raised one, two, 1.2 million euros about two years ago.”
Pan Dezarellis Jul 15, 2021 ▶ 3:36 CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
Assertion Not checkable as stated
Convert Group has around 78 to 79 total customers
“We have about 78 customers, 79 customers.”
Pan Dezarellis Jul 15, 2021 ▶ 6:55 CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now

Appearances (1)

EpisodeDateSpeaking time
CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now Jul 15, 2021 9m
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more