Pan Dezarellis explains Convert Group's organic word-of-mouth customer acquisition history to Nathan Latka.
0:00 / 0:06exact quote · 6.6s
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“We didn't have any marketing department and we didn't have any salespeople. It was happening organic up to today.”
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More from Pan Dezarellis
Insight
Dezarellis: Securing retailer data access is harder than selling to CPG brands
“The difficult part for our salespeople is to convince the retailers. So go around to Carrefour, Ajo, Deleuze, or, you know, PillPack, if it was, if they were interested to give us data, and convince them to give us access to their systems. Because what we do, …”
Pan DezarellisJul 15, 2021▶ 10:37CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
AssertionSupported
Dezarellis: Athens engineers cost half to a quarter of European rates
“And we can get them half the price that someone can get them in the rest of the Europe or a quarter of the price.”
Pan DezarellisJul 15, 2021▶ 13:09CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
AssertionNot checkable as stated
Dezarellis: Senior engineers in Greece make at most €60,000 annually
“Well, that would be, you know, about 60,000 euros maximum per year.”
Pan DezarellisJul 15, 2021▶ 13:18CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
AssertionNot checkable as stated
Dezarellis: Deloitte and EY Both Bid to Buy Convert Group's Consultancy
“Both Deloitte and EY bid to buy our consultancy.”
Pan DezarellisJul 15, 2021▶ 2:29CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
AssertionNot checkable as stated
Dezarellis: Convert Group Sold Services Arm at ~1x Revenue Valuation
“Well, it's about the one times the revenues, you know, since we are in, in in services or something like that.”
Pan DezarellisJul 15, 2021▶ 2:50CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
AssertionNot checkable as stated
Dezarellis: Convert Group doubled ARR from €800k to €1.6M in 2021
“Well last year we were about double of that, 800. And this year, again, we are double of that. So every year we go you know, double times our ARR.”
Pan DezarellisJul 15, 2021▶ 5:17CPG Data SaaS Doubles to $1.6m ARR, Raising $3m on $18m Now
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