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Grant Deken

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

14statements → 8claims → 1claims resolved → 3.71/5average certainty → 1.14/5average debate potential → ≈4.5/5argument clarity, estimated →

0 supported 0 partly supported 1 contradicted 7 not checkable as stated how the 8 claims stand · each chip opens the sources

8 assertions · 6 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 1 is resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Grant argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Deken: Ideanomics paid roughly $2.4M for remaining Grapevine equity
“They, so interesting thing about them, they had actually already owned a significant stake in the company. So the final price was a bit higher. But that was sort of what, you know, to buy out the company as a wholly owned subsidiary that was around the purchas…”
Grant Deken Oct 20, 2020 ▶ 2:37 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Grant Deken on measured tape to publish a rate. This says nothing about how they speak.

Everything Grant Deken said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Deken: Product Hunt customer cohort churned significantly higher than other cohorts
“We did see that like the churn from that particular cohort was significantly higher than our overall churn from all other cohorts.”
Grant Deken Oct 20, 2020 ▶ 13:40 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
Assertion Not checkable as stated
Deken: Facebook Ads Have Outperformed Google AdWords for Unstack
“We haven't done a lot of paid at surprisingly Facebook has worked better than AdWords.”
Grant Deken Oct 20, 2020 ▶ 16:27 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
Disclosure
Deken: Unstack gives referrers a 30% lifetime recurring revenue share
“So there's a 30% lifetime recurring revenue share for customers that people refer to us now.”
Grant Deken Oct 20, 2020 ▶ 5:29 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
Assertion Not checkable as stated
Deken: Unstack's Product Hunt launch yielded 1,600 signups and heavy VC inbound
“Yeah, that's about right, actually. The interesting thing about product, yeah, so all that's true. We also got I don't know if I mentioned this in the article, it was like a lot of stuff, like a sub overwhelming amount of inbound VC interest from that.”
Grant Deken Oct 20, 2020 ▶ 8:11 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
Assertion Not checkable as stated
Deken: Unstack has around 200 customers
“Today we're still pretty early in our journey. We've got we're just around 200 customers.”
Grant Deken Oct 20, 2020 ▶ 10:09 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
Assertion Not checkable as stated
Deken: Unstack generates about $10k in monthly revenue
“So currently we're probably just about half of that, about 10.”
Grant Deken Oct 20, 2020 ▶ 10:24 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
Disclosure
Deken: Unstack Raised ~$1M Pre-Seed Round Around June 2019
“So we put about a million dollars into the business around the time that we went full time, probably June, July last year.”
Grant Deken Oct 20, 2020 ▶ 11:06 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
Disclosure
Deken: Unstack Raised Pre-Seed on Convertible Note with $5M Cap
“We actually did it as a convertible note. And in terms of that, we're like a five million cap.”
Grant Deken Oct 20, 2020 ▶ 12:02 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
Disclosure
Deken: Unstack burns $40k per month gross
“We burn 40 grand a month right now. That's like gross. That's an offset, you know by our growing MRR.”
Grant Deken Oct 20, 2020 ▶ 12:17 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
Assertion Not checkable as stated
Deken: Unstack's Gross Monthly Churn Is 3% to 4%
“So again, I think like overall I probably say like three to four percent monthly right now on, on the gross side.”
Grant Deken Oct 20, 2020 ▶ 15:20 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
Assertion Not checkable as stated
Deken: Unstack Spends About $400 to Acquire a $100/mo Customer
“Yeah, I think right now we're probably spending three to 400, probably closer to 400.”
Grant Deken Oct 20, 2020 ▶ 16:22 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
Assertion Contradicted
Deken: Ideanomics paid roughly $2.4M for remaining Grapevine equity
“They, so interesting thing about them, they had actually already owned a significant stake in the company. So the final price was a bit higher. But that was sort of what, you know, to buy out the company as a wholly owned subsidiary that was around the purchas…”
Grant Deken Oct 20, 2020 ▶ 2:37 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
Disclosure
Deken: Unstack charges agencies $500+ monthly for licenses
“We have agencies who have kind of, you know local licenses that, you know, are kind of in the, you know, sort of 500 plus range a month.”
Grant Deken Oct 20, 2020 ▶ 9:51 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
Assertion Not checkable as stated
Deken: Unstack operates with 10 people, including six in engineering and product
“So we're 10 total, seven are full time. We've got six of our 10 are engineering and product.”
Grant Deken Oct 20, 2020 ▶ 14:17 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch

Appearances (1)

EpisodeDateSpeaking time
Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch Oct 20, 2020 10m
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