Assertion certainty 3/5 debate potential 1/5

Deken: Unstack Spends About $400 to Acquire a $100/mo Customer

Grant Deken · Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch · Oct 20, 2020 · at 16:22

Grant Deken, founder and CEO of Unstack, discusses acquisition economics and CAC with Nathan Latka.

0:00 / 0:03exact quote · 3.5s
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“Yeah, I think right now we're probably spending three to 400, probably closer to 400.”

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More from Grant Deken

Disclosure
Deken: Product Hunt customer cohort churned significantly higher than other cohorts
“We did see that like the churn from that particular cohort was significantly higher than our overall churn from all other cohorts.”
Grant Deken Oct 20, 2020 ▶ 13:40 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
Assertion Not checkable as stated
Deken: Facebook Ads Have Outperformed Google AdWords for Unstack
“We haven't done a lot of paid at surprisingly Facebook has worked better than AdWords.”
Grant Deken Oct 20, 2020 ▶ 16:27 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
Disclosure
Deken: Unstack gives referrers a 30% lifetime recurring revenue share
“So there's a 30% lifetime recurring revenue share for customers that people refer to us now.”
Grant Deken Oct 20, 2020 ▶ 5:29 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
Assertion Not checkable as stated
Deken: Unstack's Product Hunt launch yielded 1,600 signups and heavy VC inbound
“Yeah, that's about right, actually. The interesting thing about product, yeah, so all that's true. We also got I don't know if I mentioned this in the article, it was like a lot of stuff, like a sub overwhelming amount of inbound VC interest from that.”
Grant Deken Oct 20, 2020 ▶ 8:11 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
Assertion Not checkable as stated
Deken: Unstack has around 200 customers
“Today we're still pretty early in our journey. We've got we're just around 200 customers.”
Grant Deken Oct 20, 2020 ▶ 10:09 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
Assertion Not checkable as stated
Deken: Unstack generates about $10k in monthly revenue
“So currently we're probably just about half of that, about 10.”
Grant Deken Oct 20, 2020 ▶ 10:24 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
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