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Eric Boduch

Founder & CEO, 24 and Up · 1 appearance on the record.

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founderexecutiveinvestorhost@eboduch ↗LinkedIn ↗24andup.com ↗

Boduch co-founded product-cloud unicorn Pendo in 2013, serving in executive leadership roles including Chief Evangelist as the company grew to a multi-billion-dollar valuation. In 2021, he launched 24 and Up, a Raleigh-based venture studio that partners with entrepreneurs to ideate, build, and scale early-stage B2B SaaS startups.

11statements → 5claims → 1claims resolved → 3.82/5average certainty → 1.64/5average debate potential → 1said about them ↓

1 supported 0 partly supported 0 contradicted 4 not checkable as stated how the 5 claims stand · each chip opens the sources

1 prediction · 4 assertions · 1 opinion · 4 insights · 1 disclosure · every statement was checked. The prediction and assertions are the 5 claims: statements the public record can support or contradict. 1 is resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Eric argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Boduch: Pendo's last public valuation was $2.6 billion
“Last valuation that was public, ah, 2.6, I think.”
Eric Boduch Nov 5, 2024 ▶ 18:33 Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Eric Boduch on measured tape to publish a rate. This says nothing about how they speak.

Everything Eric Boduch said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Boduch: Dollars per opportunity is a better metric than cost per lead
“When you look at dollars per opportunity, which is probably the better metric to look at anyways, you know, then it starts to normalize with everything else.”
Eric Boduch Nov 5, 2024 ▶ 7:57 Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch
Assertion Not checkable as stated
Boduch: Investor forced Pendo founders to abandon equal 25% equity splits
“We had one investor that insisted the CEO needed to own the most. We're actually gonna do 25, 25, 25, 25, and an investor actually caused it to change a little bit.”
Eric Boduch Nov 5, 2024 ▶ 11:17 Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch
Prediction Not checkable as stated
Boduch: CEO-led influencer marketing will eventually stop working
“Social's taking over right now, like doing a lot of like social influencer, CEO is the influencer. That kind of stuff's working today. And if you're going to do it, I would jump on it today because at some point it probably will stop working. Yeah. Just becaus…”
Eric Boduch Nov 5, 2024 ▶ 12:22 Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch
Insight
Boduch: CEOs must hire sales leaders who model exact GTM math
“I think if you're a CEO right now hiring a head of sales, you want to find someone that is building out a process and a model and is building out the math and is getting buy-in from the other parts of the organization about what they need to do.”
Eric Boduch Nov 5, 2024 ▶ 13:11 Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch
Insight
Boduch: Companies undervalue product marketing in competitive sales deals
“People undervalue product marketing, like in product marketing, messaging, positioning, go to market enablement ends up being like in deals, right? There's a limited number of deals and you want to win all of them, right? And you're not going to win all of the…”
Eric Boduch Nov 5, 2024 ▶ 14:57 Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch
Insight
Boduch: In-app user guidance fails without integrated behavioral analytics
“Combining guidance and analytics is essential, because if you're going to show someone a guide in your product, right, you want to target it to people based upon their behavior. There's no point in showing the guide to everyone, because it, you know, if you do…”
Eric Boduch Nov 5, 2024 ▶ 16:47 Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch
Opinion
Boduch: Pendo CEO Todd Olson is driving to take the company public
“He's, his, he would love to take it public. He wants to, you know, have another public software company in Raleigh, and he's driving to that point, and the growth is accelerating, and things are great in the business.”
Eric Boduch Nov 5, 2024 ▶ 19:42 Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch
Assertion Not checkable as stated
Boduch: Pendo historically generated $32 in pipeline per marketing dollar spent
“We were getting, like, every dollar we were spending, we were getting 32 dollars a pipeline.”
Eric Boduch Nov 5, 2024 ▶ 11:58 Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch
Assertion Not checkable as stated
Boduch: Pendo's win rate against competitor WalkMe once dropped to 50/50
“It was fifty-fifty one quarter, like, and we're like, and before we had won slightly more, now all of a sudden it's fifty-fifty, and we didn't like, I mean, we're super competitive.”
Eric Boduch Nov 5, 2024 ▶ 15:50 Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch
Assertion Supported
Boduch: Pendo's last public valuation was $2.6 billion
“Last valuation that was public, ah, 2.6, I think.”
Eric Boduch Nov 5, 2024 ▶ 18:33 Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch
Disclosure
Boduch: Pendo's early entry-level pricing was just $99 per month
“Our entry point pricing was 99 dollars a month way back in the day.”
Eric Boduch Nov 5, 2024 ▶ 4:49 Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

The other half of the tape: Eric Boduch's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Kyle Racki 1

Every mention by year

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Appearances (1)

EpisodeDateSpeaking time
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch Nov 5, 2024 12m
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