Boduch: Dollars per opportunity is a better metric than cost per lead
Eric Boduch · Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch · Nov 5, 2024 · at 7:57
Pendo co-founder Eric Boduch explains how marketing channels should be measured across lead generation and pipeline creation.
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“When you look at dollars per opportunity, which is probably the better metric to look at anyways, you know, then it starts to normalize with everything else.”
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