Boduch: CEOs must hire sales leaders who model exact GTM math
Eric Boduch · Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch · Nov 5, 2024 · at 13:11
Pendo co-founder Eric Boduch explains how higher capital costs force SaaS companies to treat go-to-market strategy as a mathematical optimization function.
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“I think if you're a CEO right now hiring a head of sales, you want to find someone that is building out a process and a model and is building out the math and is getting buy-in from the other parts of the organization about what they need to do.”
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