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Todd Fisher

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

8statements → 2claims → 0claims resolved → 3.5/5average certainty → 1.12/5average debate potential → 1said about them ↓

2 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 1 insight · 5 disclosures · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Todd argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Todd Fisher on measured tape to publish a rate. This says nothing about how they speak.

Everything Todd Fisher said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Fisher: Call tracking software should cost under 10% of ad spend
“I've always felt that they shouldn't be spending more than maybe 10% of that advertising budget on call tracking. Call tracking should really be a enhancer, right? So hopefully that's gaining 10 to 20% efficiencies in their advertising campaigns.”
Todd Fisher Oct 7, 2017 ▶ 11:29 805: SaaS: 30,000 Customers Make Him King of Call Tracking and Attribution
Disclosure
Fisher: Call Tracking Metrics generates $1.2M in monthly recurring revenue
“Actually it's 1.2.”
Todd Fisher Oct 7, 2017 ▶ 14:15 805: SaaS: 30,000 Customers Make Him King of Call Tracking and Attribution
Assertion Not checkable as stated
Fisher: Call Tracking Metrics scaled from 1,700 customers in 2012 to over 30,000
“In terms of customer base, 2012, we had around 1700 customers. Which by 2013, we had over doubled that to 5000 almost 6000, and then onwards, and by end of 20 16, we were up to 22,000, and now, like you said, we're approaching, or just passing 30,000, so yeah.”
Todd Fisher Oct 7, 2017 ▶ 6:24 805: SaaS: 30,000 Customers Make Him King of Call Tracking and Attribution
Disclosure
Fisher: Call Tracking Metrics CAC ranges from $60 to $600
“I want to say around 60 bucks maybe to 600 bucks. It depends on the customer. So we go for enterprise customers. Yeah, it's way more expensive because enterprise customers can take six to nine months to acquire.”
Todd Fisher Oct 7, 2017 ▶ 10:47 805: SaaS: 30,000 Customers Make Him King of Call Tracking and Attribution
Disclosure
Fisher: Low-tier SaaS customers consume 80% of support time
“The more valuable customers are about 20% and they consume about 20% of the time. And the less expensive customers, which are about 80% of us use 80% of our time.”
Todd Fisher Oct 7, 2017 ▶ 12:54 805: SaaS: 30,000 Customers Make Him King of Call Tracking and Attribution
Disclosure
Fisher: Call Tracking Metrics sees roughly 6% monthly customer churn
“I think monthly, but so it would be if somebody signed up in April maybe they would not be a customer. Six percent of those signups in April may not be customers in May.”
Todd Fisher Oct 7, 2017 ▶ 15:26 805: SaaS: 30,000 Customers Make Him King of Call Tracking and Attribution
Assertion Not checkable as stated
Fisher estimates Call Tracking Metrics spends ~40% of revenue on paid ads
“I think it's probably closer to 40%. Maybe my numbers are exaggerating.”
Todd Fisher Oct 7, 2017 ▶ 20:45 805: SaaS: 30,000 Customers Make Him King of Call Tracking and Attribution
Disclosure
Fisher: Call Tracking Metrics employs 23 people, majority in support
“Three, three sales team members, so three people on team are sales. Two are marketing. Most are support and then four and five engineers.”
Todd Fisher Oct 7, 2017 ▶ 15:43 805: SaaS: 30,000 Customers Make Him King of Call Tracking and Attribution

The other half of the tape: Todd Fisher's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 1

Every mention by year

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2018 1 mention in 1 episode

Appearances (1)

EpisodeDateSpeaking time
805: SaaS: 30,000 Customers Make Him King of Call Tracking and Attribution Oct 7, 2017 10m
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