Fisher: Call Tracking Metrics CAC ranges from $60 to $600
Todd Fisher · 805: SaaS: 30,000 Customers Make Him King of Call Tracking and Attribution · Oct 7, 2017 · at 10:47
Todd Fisher, co-founder and CEO of Call Tracking Metrics, explains CAC metrics and acquisition cycles across customer segments.
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“I want to say around 60 bucks maybe to 600 bucks. It depends on the customer. So we go for enterprise customers. Yeah, it's way more expensive because enterprise customers can take six to nine months to acquire.”
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Fisher: Call tracking software should cost under 10% of ad spend
“I've always felt that they shouldn't be spending more than maybe 10% of that advertising budget on call tracking. Call tracking should really be a enhancer, right? So hopefully that's gaining 10 to 20% efficiencies in their advertising campaigns.”
Fisher: Call Tracking Metrics scaled from 1,700 customers in 2012 to over 30,000
“In terms of customer base, 2012, we had around 1700 customers. Which by 2013, we had over doubled that to 5000 almost 6000, and then onwards, and by end of 20 16, we were up to 22,000, and now, like you said, we're approaching, or just passing 30,000, so yeah.”
Fisher: Low-tier SaaS customers consume 80% of support time
“The more valuable customers are about 20% and they consume about 20% of the time. And the less expensive customers, which are about 80% of us use 80% of our time.”