Call Tracking Metrics

0 statements across 0 episodes · 2 bullish · 1 bearish · 2 people on the record · first statement Oct 7, 2017 by Todd Fisher · across every show →

Everything said about Call Tracking Metrics, oldest first

Oct 7, 2017 bullish
Disclosure
Fisher: Call Tracking Metrics generates $1.2M in monthly recurring revenue
“Actually it's 1.2.”
Todd Fisher Oct 7, 2017 ▶ 14:15 805: SaaS: 30,000 Customers Make Him King of Call Tracking and Attribution
Oct 7, 2017
Disclosure
Fisher: Call Tracking Metrics employs 23 people, majority in support
“Three, three sales team members, so three people on team are sales. Two are marketing. Most are support and then four and five engineers.”
Todd Fisher Oct 7, 2017 ▶ 15:43 805: SaaS: 30,000 Customers Make Him King of Call Tracking and Attribution
Oct 7, 2017
Disclosure
Fisher: Low-tier SaaS customers consume 80% of support time
“The more valuable customers are about 20% and they consume about 20% of the time. And the less expensive customers, which are about 80% of us use 80% of our time.”
Todd Fisher Oct 7, 2017 ▶ 12:54 805: SaaS: 30,000 Customers Make Him King of Call Tracking and Attribution
Oct 7, 2017
Disclosure
Fisher: Call Tracking Metrics sees roughly 6% monthly customer churn
“I think monthly, but so it would be if somebody signed up in April maybe they would not be a customer. Six percent of those signups in April may not be customers in May.”
Todd Fisher Oct 7, 2017 ▶ 15:26 805: SaaS: 30,000 Customers Make Him King of Call Tracking and Attribution
Oct 7, 2017 bullish
Assertion Not checkable as stated
Fisher: Call Tracking Metrics scaled from 1,700 customers in 2012 to over 30,000
“In terms of customer base, 2012, we had around 1700 customers. Which by 2013, we had over doubled that to 5000 almost 6000, and then onwards, and by end of 20 16, we were up to 22,000, and now, like you said, we're approaching, or just passing 30,000, so yeah.”
Todd Fisher Oct 7, 2017 ▶ 6:24 805: SaaS: 30,000 Customers Make Him King of Call Tracking and Attribution
Oct 7, 2017
Disclosure
Fisher: Call Tracking Metrics CAC ranges from $60 to $600
“I want to say around 60 bucks maybe to 600 bucks. It depends on the customer. So we go for enterprise customers. Yeah, it's way more expensive because enterprise customers can take six to nine months to acquire.”
Todd Fisher Oct 7, 2017 ▶ 10:47 805: SaaS: 30,000 Customers Make Him King of Call Tracking and Attribution
Oct 7, 2017 neutral
Assertion Not checkable as stated
Fisher estimates Call Tracking Metrics spends ~40% of revenue on paid ads
“I think it's probably closer to 40%. Maybe my numbers are exaggerating.”
Todd Fisher Oct 7, 2017 ▶ 20:45 805: SaaS: 30,000 Customers Make Him King of Call Tracking and Attribution
Aug 24, 2018 negative
Assertion Not checkable as stated
Bendov: Gong never encounters legacy call-tracking tools in sales deals
“We, I'll beg to differ here because I don't even, I don't see these companies ever.”
Amit Bendov Aug 24, 2018 ▶ 23:17 1126 How Gong Hit $1m+ in ARR in 1st Year
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