Disclosure certainty 5/5 debate potential 2/5

Adams: Elite Daily initially bought traffic and boosted Facebook posts

Gerard Adams · 0 to 80m Monthly Unique Website Views and Millions in Revenue by 31 with Gerard Adams of Elite Daily EP 228 · Apr 6, 2016 · at 13:56

Gerard Adams, co-founder of Elite Daily, discusses early traffic acquisition strategies with host Nathan Latka.

0:00 / 0:10exact quote · 10.2s
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“Initially, yeah, we did have services to help us boost traffic. We used Facebook, you know, boosting articles, and we did spend money on, on figuring out how to also get traffic to this site quickly.”

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More from Gerard Adams

Assertion Contradicted
Adams: Elite Daily generated around $20M in revenue in 2015
“It would be around twenty million.”
Gerard Adams Apr 6, 2016 ▶ 3:46 0 to 80m Monthly Unique Website Views and Millions in Revenue by 31 with Gerard Adams of Elite Daily EP 228
Disclosure
Adams: Elite Daily started off paying writers $20 to $25 per article
“We started off with paying people like 25 dollars, 20, 25 dollars, you know, to write articles.”
Gerard Adams Apr 6, 2016 ▶ 11:50 0 to 80m Monthly Unique Website Views and Millions in Revenue by 31 with Gerard Adams of Elite Daily EP 228
Assertion Not checkable as stated
Adams' marketing agency hit $10M annual revenue with five people
“I actually got up to ten million dollars a year in revenue with like a small team of like five of us by the time I was 24.”
Gerard Adams Apr 6, 2016 ▶ 2:29 0 to 80m Monthly Unique Website Views and Millions in Revenue by 31 with Gerard Adams of Elite Daily EP 228
Assertion Partly supported
Adams: Elite Daily reached 80M monthly unique visitors when acquired
“Well, at the time that we sold it, we were at eighty million unique visitors.”
Gerard Adams Apr 6, 2016 ▶ 7:23 0 to 80m Monthly Unique Website Views and Millions in Revenue by 31 with Gerard Adams of Elite Daily EP 228
Disclosure
Adams: Elite Daily Was Bootstrapped with Around $60,000 Initial Capital
“The total capital like bootstrapped was around 60,000.”
Gerard Adams Apr 6, 2016 ▶ 8:40 0 to 80m Monthly Unique Website Views and Millions in Revenue by 31 with Gerard Adams of Elite Daily EP 228
Disclosure
Adams: Elite Daily's early Fiat native ad deal was around $20K
“So that was a smaller deal. I believe that deal thinking back was around 20,000.”
Gerard Adams Apr 6, 2016 ▶ 6:56 0 to 80m Monthly Unique Website Views and Millions in Revenue by 31 with Gerard Adams of Elite Daily EP 228
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