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Allison Schaaf

Founder & CEO, Prep Dish · 1 appearance on the record.

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founderexecutivehostother@PrepDish ↗prepdish.com ↗

Allison Schaaf is a chef and registered dietitian who founded Prep Dish, a subscription meal-planning platform that delivers weekly gluten-free, paleo, and keto meal plans and grocery lists. She also hosts the Meal Prep Monday podcast and established the nonprofit Miscarriage Hope Desk to support individuals experiencing recurrent pregnancy loss.

10statements → 6claims → 0claims resolved → 3.6/5average certainty → 1.1/5average debate potential → 2said about them ↓

6 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 2 insights · 2 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 0 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Allison argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Allison Schaaf on measured tape to publish a rate. This says nothing about how they speak.

Everything Allison Schaaf said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Schaaf: Large Email Lists Deliver Better Marketing ROI Than Micro-Influencers
“Finding those people that have email lists of like several 100,000 is much better than finding someone with an email of 5000 to 10,000.”
Allison Schaaf Jan 30, 2016 ▶ 12:17 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com
Insight
Schaaf scaled her personal chef service by digitizing prep workflows
“I realized in order to, that just wasn't a scalable business, so I took the same process I was using in that company And turned it into an online business by using that same process. So with the meal plans, it's a grocery list and then instructions for spendin…”
Allison Schaaf Jan 30, 2016 ▶ 2:22 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com
Assertion Not checkable as stated
Schaaf: Prep Dish has roughly 1,100 paying subscribers
“So as of right now, I have about 1100.”
Allison Schaaf Jan 30, 2016 ▶ 3:28 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com
Assertion Not checkable as stated
Schaaf: Prep Dish retains 50% of free trial users after 3 months
“Like if I do a free trial of those people, three months later, it's like 50% that are still with me, but that's when you're doing a free trial. If it's a paid trial, it's a little better retention.”
Allison Schaaf Jan 30, 2016 ▶ 5:34 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com
Assertion Not checkable as stated
Schaaf: 50% of PrepDish cold Facebook free trial leads retained
“So with the free trial, after a month, 50% stick with it, 50% would drop off. And that was a cold Facebook lead.”
Allison Schaaf Jan 30, 2016 ▶ 9:14 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com
Assertion Not checkable as stated
Schaaf: $1,500 '100 Days of Real Food' email drove $25k in sales
“So I worked with a hundred days of real food. I did a, an email and I paid 1500 dollars. I made 25 grand in two days.”
Allison Schaaf Jan 30, 2016 ▶ 12:32 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com
Disclosure
Schaaf: Prep Dish offers $14/month and $99/year subscription plans
“It's a monthly subscription of 14 dollars a month or a yearly subscription, which is 99 dollars for the year.”
Allison Schaaf Jan 30, 2016 ▶ 3:03 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com
Assertion Not checkable as stated
Schaaf: Prep Dish customer base is 60% annual, 40% monthly
“I think it's 60 on annual, 40 on monthly.”
Allison Schaaf Jan 30, 2016 ▶ 3:47 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com
Disclosure
Schaaf spent roughly $5,000 monthly on Facebook ads for PrepDish
“So I did them from May to August and was spending, I think, 5000 a month. Maybe like 20,000.”
Allison Schaaf Jan 30, 2016 ▶ 8:41 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com
Assertion Not checkable as stated
Schaaf: Average Prep Dish monthly subscriber yields about $43
“So the numbers I'm tracking are things like you know, how much the average monthly subscriber yields like 43 dollars.”
Allison Schaaf Jan 30, 2016 ▶ 10:49 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com

The other half of the tape: Allison Schaaf's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 2

Every mention by year

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2016 2 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com Jan 30, 2016 6m
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