Allison Schaaf, founder of meal-planning subscription service PrepDish.com, breaks down her pricing model with Nathan Latka.
0:00 / 0:06exact quote · 6.9s
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“It's a monthly subscription of 14 dollars a month or a yearly subscription, which is 99 dollars for the year.”
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More from Allison Schaaf
Insight
Schaaf: Large Email Lists Deliver Better Marketing ROI Than Micro-Influencers
“Finding those people that have email lists of like several 100,000 is much better than finding someone with an email of 5000 to 10,000.”
Allison SchaafJan 30, 2016▶ 12:17Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com
Insight
Schaaf scaled her personal chef service by digitizing prep workflows
“I realized in order to, that just wasn't a scalable business, so I took the same process I was using in that company And turned it into an online business by using that same process. So with the meal plans, it's a grocery list and then instructions for spendin…”
Allison SchaafJan 30, 2016▶ 2:22Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com
AssertionNot checkable as stated
Schaaf: Prep Dish has roughly 1,100 paying subscribers
“So as of right now, I have about 1100.”
Allison SchaafJan 30, 2016▶ 3:28Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com
AssertionNot checkable as stated
Schaaf: Prep Dish retains 50% of free trial users after 3 months
“Like if I do a free trial of those people, three months later, it's like 50% that are still with me, but that's when you're doing a free trial. If it's a paid trial, it's a little better retention.”
Allison SchaafJan 30, 2016▶ 5:34Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com
AssertionNot checkable as stated
Schaaf: 50% of PrepDish cold Facebook free trial leads retained
“So with the free trial, after a month, 50% stick with it, 50% would drop off. And that was a cold Facebook lead.”
Allison SchaafJan 30, 2016▶ 9:14Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com
AssertionNot checkable as stated
Schaaf: $1,500 '100 Days of Real Food' email drove $25k in sales
“So I worked with a hundred days of real food. I did a, an email and I paid 1500 dollars. I made 25 grand in two days.”
Allison SchaafJan 30, 2016▶ 12:32Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com
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