PageCloud spent $250,000 on Facebook ads during its peak month
Craig Fitzpatrick · EP 609: Pagecloud Raises $8.5M Helping 8500 SMB's Drag and Drop Websites Together with CEO Craig Fitzpatrick · Mar 25, 2017 · at 12:48
Craig Fitzpatrick, CEO of PageCloud, shares peak monthly marketing expenditures for their pre-launch customer acquisition campaign.
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“Our biggest month, we spent a quarter of a million bucks in Facebook ads.”
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More from Craig Fitzpatrick
Founders should start marketing six months before shipping, Fitzpatrick says
“You shouldn't start marketing a product when you're ready to ship the product. That's way too late. I've made that mistake before as an entrepreneur. And I realized now that you start marketing six months before launch.”
PageCloud spent $1M on ads in year one, reaching 200M views
“We pumped probably a million bucks in advertising spend that year, and that thing has been seen by over two hundred million people worldwide.”
PageCloud pre-sold $1.2M USD prior to its official launch
“It was one of the most successful SaaS pre-order campaigns in history. We pre-sold 1.2 million dollars U.S.”
PageCloud's monthly churn fluctuated between 6% and 7% in early 2017
“When I say industry so it's bouncing around anywhere between six and seven percent.”