Founders should start marketing six months before shipping, Fitzpatrick says
Craig Fitzpatrick · EP 609: Pagecloud Raises $8.5M Helping 8500 SMB's Drag and Drop Websites Together with CEO Craig Fitzpatrick · Mar 25, 2017 · at 10:08
Craig Fitzpatrick, founder and CEO of PageCloud, discusses the go-to-market strategy that led to their successful pre-sale launch.
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“You shouldn't start marketing a product when you're ready to ship the product. That's way too late. I've made that mistake before as an entrepreneur. And I realized now that you start marketing six months before launch.”
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More from Craig Fitzpatrick
PageCloud spent $1M on ads in year one, reaching 200M views
“We pumped probably a million bucks in advertising spend that year, and that thing has been seen by over two hundred million people worldwide.”
PageCloud pre-sold $1.2M USD prior to its official launch
“It was one of the most successful SaaS pre-order campaigns in history. We pre-sold 1.2 million dollars U.S.”
PageCloud's monthly churn fluctuated between 6% and 7% in early 2017
“When I say industry so it's bouncing around anywhere between six and seven percent.”
PageCloud raised $8.5M USD in total funding before 2017
“We've done 11 and a half Canadian 11 and a half million, so, what's that, sort of, eight and a half US, or something like that.”
PageCloud generated $80,000 on $20,000 Facebook ad spend during pre-launch
“The first month we spent something like 5000 dollars in Facebook ads just to see what would happen. And that month we got 10,000 dollars back in cash. And so we thought, hey, that's great. We doubled our marketing money. Let's do 20,000 dollars next month. And…”