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Craig Fitzpatrick

Founder, PageCloud · 1 appearance on the record.

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founderexecutivepagecloud.com ↗

Craig Fitzpatrick is a Canadian technology entrepreneur who founded PageCloud, a cloud-based WYSIWYG website builder that launched in 2015 and raised over $11 million CAD. Before PageCloud, he founded and sold Source Metrics, and later stepped down as PageCloud's chief executive in 2018.

11statements → 8claims → 0claims resolved → 3.64/5average certainty → 1.45/5average debate potential → 11said about them ↓

8 not checkable as stated how the 8 claims stand · each chip opens the sources

8 assertions · 1 insight · 2 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 0 are resolved, and 8 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Craig argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Craig Fitzpatrick on measured tape to publish a rate. This says nothing about how they speak.

Everything Craig Fitzpatrick said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Founders should start marketing six months before shipping, Fitzpatrick says
“You shouldn't start marketing a product when you're ready to ship the product. That's way too late. I've made that mistake before as an entrepreneur. And I realized now that you start marketing six months before launch.”
Craig Fitzpatrick Mar 25, 2017 ▶ 10:08 EP 609: Pagecloud Raises $8.5M Helping 8500 SMB's Drag and Drop Websites Together with CEO Craig Fitzpatrick
Assertion Not checkable as stated
PageCloud spent $1M on ads in year one, reaching 200M views
“We pumped probably a million bucks in advertising spend that year, and that thing has been seen by over two hundred million people worldwide.”
Craig Fitzpatrick Mar 25, 2017 ▶ 12:37 EP 609: Pagecloud Raises $8.5M Helping 8500 SMB's Drag and Drop Websites Together with CEO Craig Fitzpatrick
Assertion Not checkable as stated
PageCloud pre-sold $1.2M USD prior to its official launch
“It was one of the most successful SaaS pre-order campaigns in history. We pre-sold 1.2 million dollars U.S.”
Craig Fitzpatrick Mar 25, 2017 ▶ 8:37 EP 609: Pagecloud Raises $8.5M Helping 8500 SMB's Drag and Drop Websites Together with CEO Craig Fitzpatrick
Assertion Not checkable as stated
PageCloud's monthly churn fluctuated between 6% and 7% in early 2017
“When I say industry so it's bouncing around anywhere between six and seven percent.”
Craig Fitzpatrick Mar 25, 2017 ▶ 13:53 EP 609: Pagecloud Raises $8.5M Helping 8500 SMB's Drag and Drop Websites Together with CEO Craig Fitzpatrick
Disclosure
PageCloud raised $8.5M USD in total funding before 2017
“We've done 11 and a half Canadian 11 and a half million, so, what's that, sort of, eight and a half US, or something like that.”
Craig Fitzpatrick Mar 25, 2017 ▶ 7:28 EP 609: Pagecloud Raises $8.5M Helping 8500 SMB's Drag and Drop Websites Together with CEO Craig Fitzpatrick
Assertion Not checkable as stated
PageCloud reached roughly 8,500 active customers by early 2017
“We're around 8000, maybe 8500.”
Craig Fitzpatrick Mar 25, 2017 ▶ 7:55 EP 609: Pagecloud Raises $8.5M Helping 8500 SMB's Drag and Drop Websites Together with CEO Craig Fitzpatrick
Assertion Not checkable as stated
PageCloud generated $80,000 on $20,000 Facebook ad spend during pre-launch
“The first month we spent something like 5000 dollars in Facebook ads just to see what would happen. And that month we got 10,000 dollars back in cash. And so we thought, hey, that's great. We doubled our marketing money. Let's do 20,000 dollars next month. And…”
Craig Fitzpatrick Mar 25, 2017 ▶ 11:40 EP 609: Pagecloud Raises $8.5M Helping 8500 SMB's Drag and Drop Websites Together with CEO Craig Fitzpatrick
Assertion Not checkable as stated
PageCloud spent $250,000 on Facebook ads during its peak month
“Our biggest month, we spent a quarter of a million bucks in Facebook ads.”
Craig Fitzpatrick Mar 25, 2017 ▶ 12:48 EP 609: Pagecloud Raises $8.5M Helping 8500 SMB's Drag and Drop Websites Together with CEO Craig Fitzpatrick
Assertion Not checkable as stated
PageCloud's customer lifetime value reached approximately $1,000
“We've had it get up to around the thousand dollar mark.”
Craig Fitzpatrick Mar 25, 2017 ▶ 14:48 EP 609: Pagecloud Raises $8.5M Helping 8500 SMB's Drag and Drop Websites Together with CEO Craig Fitzpatrick
Disclosure
PageCloud raised three convertible notes before pricing its equity
“They all started off, the first three were convertible notes, and then the fourth round priced it all.”
Craig Fitzpatrick Mar 25, 2017 ▶ 7:40 EP 609: Pagecloud Raises $8.5M Helping 8500 SMB's Drag and Drop Websites Together with CEO Craig Fitzpatrick
Assertion Not checkable as stated
Roughly 40% of PageCloud's customers chose annual subscription plans
“It bounces around like everything, but recently it's around 35, 40% of our customers are annual.”
Craig Fitzpatrick Mar 25, 2017 ▶ 15:15 EP 609: Pagecloud Raises $8.5M Helping 8500 SMB's Drag and Drop Websites Together with CEO Craig Fitzpatrick

The other half of the tape: Craig Fitzpatrick's own voice is left out of every number here. Other people bring the name up 11 times in 3 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 11

Every mention by year

tap a year for its mentions
00821532017episodesmentions
0232017episodes it came up in
0021.5432017episodesmentions per episode
2017 11 mentions in 3 episodes 4 per episode

Appearances (1)

EpisodeDateSpeaking time
EP 609: Pagecloud Raises $8.5M Helping 8500 SMB's Drag and Drop Websites Together with CEO Mar 25, 2017 10m
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