The Ledger
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Founders should start marketing six months before shipping, Fitzpatrick says
“You shouldn't start marketing a product when you're ready to ship the product. That's way too late. I've made that mistake before as an entrepreneur. And I realized now that you start marketing six months before launch.”
PageCloud spent $1M on ads in year one, reaching 200M views
“We pumped probably a million bucks in advertising spend that year, and that thing has been seen by over two hundred million people worldwide.”
PageCloud pre-sold $1.2M USD prior to its official launch
“It was one of the most successful SaaS pre-order campaigns in history. We pre-sold 1.2 million dollars U.S.”
PageCloud's monthly churn fluctuated between 6% and 7% in early 2017
“When I say industry so it's bouncing around anywhere between six and seven percent.”
PageCloud raised $8.5M USD in total funding before 2017
“We've done 11 and a half Canadian 11 and a half million, so, what's that, sort of, eight and a half US, or something like that.”
PageCloud generated $80,000 on $20,000 Facebook ad spend during pre-launch
“The first month we spent something like 5000 dollars in Facebook ads just to see what would happen. And that month we got 10,000 dollars back in cash. And so we thought, hey, that's great. We doubled our marketing money. Let's do 20,000 dollars next month. And…”
PageCloud spent $250,000 on Facebook ads during its peak month
“Our biggest month, we spent a quarter of a million bucks in Facebook ads.”
PageCloud's customer lifetime value reached approximately $1,000
“We've had it get up to around the thousand dollar mark.”