marketing

“Instead of spending so much money on marketing to acquire a customer, why not have the product help you acquire more customers by just making a free version? It's the same thing. You spend money on marketing, you spend money on a free product. Better ROI and c…”

“You shouldn't start marketing a product when you're ready to ship the product. That's way too late. I've made that mistake before as an entrepreneur. And I realized now that you start marketing six months before launch.”

“And actually, 90% of what marketing creates, like, never gets used.”

“Marketing is the second biggest, you know, budget line item on the P&L, right?”

“Marketing is foundationally now flawed. Because 80% of your budget, if you're spending into what to say to people, and 90% of people are making the decision on what others are saying to them, you're off.”

“Self liquidating offer is the sexiest thing in marketing. It's where you're acquiring customers and your day one money is covering acquisition costs.”

“So we've spent nothing on marketing, literally nothing.”

“Zero. We don't spend money on marketing.”

“Marketing doesn't make a dent in, in enterprise software.”

“I think tech founder sometimes has a, has an issue with only hiring technical people and believe that all the issues are technical. And I think for tech founders need to learn how to do marketing.”

“This year is all about growth, and if you can, if you have sales, you know, the sort of, like, dollar in, dollar out type of at least aspiration for a sales team of saying, okay, if I hire one more rep, get them productive, we can then kind of achieve the grow…”

“So in 2023, we went from 400,000 in ARR to seven million in ARR, and we spent 80,000 dollars on marketing”